Content Strategist

Hearst Communications

Houston, TX

Full Time

Entry Level

21 days ago

Job Description

About the Role

Hearst is seeking a strategic, creative Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You'll own the end-to-end content process, from shaping campaign ideas to building ads for sponsored promotions, collaborating closely with sales, editorial teams, and external partners. This role offers an opportunity to refine influencer and paid social media skills while working with nationally recognized media brands and clients.

Key Responsibilities

Manage the complete lifecycle of sponsored requests: asset collection, copywriting/editing, editorial approvals, and multi-platform execution
Oversee budget pacing and boosted-content strategy via Facebook Ads
Manage campaigns using tools like LinkedIn Campaign Manager; define targeting, monitor spend, and deliver performance summaries
Identify and vet influencers across platforms such as Instagram, TikTok, YouTube, and LinkedIn; negotiate deliverables, usage rights, and fees
Coordinate content briefs, production schedules, and contract sign-off
Produce regular reporting and insights; recommend strategic pivots to improve KPIs such as CTR, engagement, and conversions
Develop best-practice guides and run workshops for internal stakeholders on sponsored-content workflows and influencer marketing fundamentals
Maintain process documentation, style guides, and templates to streamline campaign execution

Requirements

1-2 years of proven experience in creating and executing social media content and influencer campaigns from start to end
Bachelor's degree or equivalent experience in marketing, communications, advertising, or related field
Superior written and verbal communication skills, with the ability to work effectively with editorial teams
Experience creating posts on Facebook, Instagram, and LinkedIn; experience with Twitter and other social channels is a plus
Experience using Facebook Ads Manager and other paid social media tools
Ability to perform light design work, typically in Canva
Self-starter with the ability to execute quickly, brainstorm, and communicate with clients and sellers
Proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms like Facebook Ads Manager and LinkedIn Campaign Manager

Nice to Have

Experience with creating posts on Twitter and other social channels
Content marketing and SEO writing experience

Qualifications

1-2 years of social media content and influencer campaign experience
Bachelor's degree or equivalent in marketing, communications, advertising, or related field

Benefits & Perks

Medical, Dental, and Vision coverage
Competitive retirement plan with matching program
Generous Paid Time Off, including holidays and vacation
Paid Parental Leave for new parents
Monthly Child & Dependent Care Reimbursement
Mental wellness benefits
Inclusive healthcare services for LGBTQ+ individuals
Fertility Coverage & Menopause Support
Pet Wellness Reimbursement & Rover Credits
And more, additional benefits available

Working at Hearst Communications

At Hearst, we support our employees through personal and professional development and prioritize physical, financial, and emotional wellbeing for our team and their families. We foster an inclusive environment that values diversity and promotes health and wellness initiatives.

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