Content Strategist

About the Role

Key Responsibilities

• Develop and implement content strategies that align with business goals and enhance brand visibility across digital platforms.
• Create personalized copy for site merchandising that resonates with target audiences and drives engagement.
• Craft compelling paid ads copy that captures attention and encourages conversions.
• Design engaging social media copy for both organic posts and ads to increase brand awareness and audience interaction.
• Write effective search ads copy that improves search engine visibility and attracts potential customers.
• Produce online ads copy that communicates key messages and supports marketing campaigns.
• Develop email copy that fosters customer relationships and promotes product offerings.
• Collaborate with cross-functional teams to ensure content consistency and alignment with brand guidelines.
• Analyze content performance metrics to refine strategies and improve outcomes.
• Stay updated with industry trends and best practices to maintain a competitive edge.
• Provide insights and recommendations for content optimization and personalization.
• Ensure all content adheres to legal and ethical standards.
• Manage content calendars and timelines to meet project deadlines.

Requirements

• Possess strong expertise in crafting personalized content for various digital channels.
• Demonstrate proficiency in site merchandising copy and paid ads copy creation.
• Exhibit experience in social media copywriting for both organic and paid content.
• Show capability in writing search ads and online ads copy.
• Have a proven track record in developing effective email copy.
• Display strong analytical skills to assess content performance and make data-driven decisions.

Nice to Have

• Certifications such as Certified Content Strategist or Digital Marketing Certification.

Qualifications

• Certifications Required: Certified Content Strategist or Digital Marketing Certification.

Benefits & Perks

• The position offers an annual salary between $85,000 and $115,000 depending on experience and qualifications.
• Eligible for Cognizant's discretionary annual incentive program and stock awards based on performance.
• Medical, Dental, Vision, and Life Insurance.
• Paid holidays and Paid Time Off.
• 401(k) plan and contributions.
• Long-term and Short-term Disability.
• Paid Parental Leave.
• Employee Stock Purchase Plan.