Content Strategist

Zelis Healthcare

Morristown, NJ

Full Time

Senior

11 days ago

Job Description

About the Role

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.

Key Responsibilities

Write high-impact, compliant copy for marketing campaigns across email, SMS, outbound phone, landing pages, toolkits, flyers, posters, and direct mail.
Craft engaging outbound phone scripts and digital copy focused on member conversion and advocacy.
Collaborate with creative and strategy cross-functional partners to select imagery and build assets (flyers, web banners, HTML emails) in DAM systems.
Conduct QA/QC to ensure accuracy and consistency across all content assets.
Partner with Product, Marketing Ops, Analytics, and Salesforce teams to align messaging and ensure a cohesive brand experience.
Define and iterate our contact strategy, optimizing cadence, channel, and content based on performance data.
Create and execute A/B tests and direct-response campaigns, interpreting results to inform future strategy.
Navigate client-specific content requirements related to permissions, branding, and compliance.
Support content for new Zelis offerings, writing for commercial, Medicare, and Medicaid lines.
Document and maintain content strategy resources such as tone/style guides, testing frameworks, and client guidelines.

Requirements

5+ years in multi-channel content creation or marketing communications, with direct-response marketing expertise.
Proven experience writing for email, SMS, phone scripts, landing pages, and print collateral.
Strong analytical mindset with experience in A/B testing and campaign optimization.
Experience in highly regulated industries (healthcare benefits, B2B2C) is strongly preferred.
Excellent project management and collaboration skills across design, analytics, operations, and product stakeholders.
Self-motivated, organized, and adept at working through ambiguity and strategic planning.
Excellent written/verbal communication and strong attention to detail.

Nice to Have

Familiarity with SmartShopper features—cost comparison, quality ratings, concierge support, and rewards.
Experience writing for commercial, Medicare, and Medicaid audiences.
Knowledge of DAM tools like MarcomCentral, Bynder, Adobe Creative Cloud, Figma.
Background in healthcare marketing, benefits communications, or price transparency.
Direct experience coordinating permissions and compliance with client stakeholders.

Working at Zelis Healthcare

We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. We are dedicated to ensuring our application process is accessible to all candidates and are committed to building an inclusive workplace for all.

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