Content Strategist

About the Role

Key Responsibilities

• Implement the CFB's content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.
• Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division.
• Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.
• Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.
• Grow public-facing awareness around all aspects of the CFB mission, including the matching funds program and contributions.
• Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.
• Write and edit original content for voters, volunteers, partner organizations, and the general public.
• Directly supervise the Content Strategy team, including roles such as Social Media Manager and Digital Media Manager.
• Set long-term standards of management and leadership within the unit to support ongoing professional development.

Requirements

• Knowledge of digital content strategy across multiple platforms (web, social, print, SMS, email).
• Knowledge of content planning practices, including building and maintaining calendars tied to key events like elections.
• Ability to translate agency goals into actionable and audience-relevant content strategies.
• Ability to manage multiple priorities under tight deadlines, especially during high-volume election seasons.
• Editorial and strategic writing skills, including copywriting and crafting persuasive, plain-language content.
• Experience with digital content planning, campaign mapping, and coordination across teams.
• Experience interpreting analytics and making data-informed content decisions.
• Ability to lead a team with respect, transparency, and accountability.
• Familiarity with content accessibility standards (WCAG) and best practices for plain language.
• Technical literacy with content tools such as CMS, analytics dashboards, and social schedulers.

Nice to Have

• Bachelor's degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent experience is a plus.
• 4-6 years of experience in digital content strategy, editorial planning, or cross-channel campaign execution.
• Experience managing or contributing to multi-platform content ecosystems, including social media, websites, email/SMS, and paid digital advertising.
• Proven ability to develop content for diverse and multilingual audiences, with knowledge of accessibility and language access best practices.
• Familiarity with NYC government, civic engagement initiatives, or voter education.
• Experience supervising or mentoring creative staff.

Qualifications

• A bachelor's degree from an accredited college including or supplemented by at least twelve-semester credits in relevant fields such as accounting, auditing, business, public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources, user experience design, or a closely related area, plus one year of relevant full-time experience.
• Or a four-year high school diploma or equivalent plus five years of relevant experience.
• Education and/or experience equivalent to the above.

Benefits & Perks

• Generous medical benefits including dental and vision through unions or funds.
• Retirement plans, tuition reimbursement, and additional ancillary benefits.
• Flexible and hybrid work schedule.
• Opportunities for career development, leadership training, and coaching.
• Wellness programs.
• Potential eligibility for federal loan forgiveness and state repayment assistance programs.