Content Strategist

Gannett

Nashville, TN

Full Time

Senior

22 days ago

Job Description

About the Role

The Tennessean is seeking an editor to oversee a team of reporters at this Gannett daily website and newspaper. We are proud of our creative and dedicated team, and we invite you to become a part of the nation's most forward-thinking media company. The editor will join a team of newsroom leaders tasked with charting the course for The Tennessean's award-winning news coverage. This editor schedules and directs news staff to create storytelling that accurately informs, entertains and engages specific audiences on multiple platforms. The Editor works toward making the news operation the community's leading voice and connects with the community through storytelling and outreach (social media, community leadership, etc.) The editor works with the News Director, other group editors and audience analysts to evaluate what's working and what's not, and develops ongoing plans with the staff to better satisfy audience needs.

Key Responsibilities

Develops and maintains daily and weekly local news coverage plans.
Coaches the staff to provide quality content, including articles, photos and videos.
Represents the newspaper to the community.
Works closely with the regional news operations team to share content.
Works with digital and print planners to coordinate presentation.
Plans training for news staff.
Promotes personal brand, the brands of colleagues and the institutional brand.
Completes administrative duties within the news department.
Provides great customer service.

Requirements

Bachelor's degree in journalism, communications or equivalent in experience and education.
Five years' experience developing a personal brand through reporting or editing across online or print, plus social media platforms.
Experience with advanced storytelling techniques on multiple platforms.
Knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space.
Working knowledge of audience analytic tools such as Facebook Insights, Twitter Analytics and Google Analytics and the ability to interpret and apply such data.
Exceptional journalism, planning and organizational skills, with the ability to multi-task and excel under deadline pressure in a rapidly changing environment.
Candidates must be self-motivated and self-directed.
Ability to work with diverse personalities, embrace peer-to-peer feedback and training, both as teacher and student.
Ability to work collaboratively within a cross-functional environment and apply innovative, creative thinking.
Strong writing, spelling and grammar skills, plus knowledge of AP Style.
Knowledge of media law and principles of ethical conduct.
Proficiency in the MS Office suite and CMS publishing skills.

Nice to Have

Experience with social media and customer feedback tools.
Experience interpreting audience analytic data.

Qualifications

Bachelor's degree in journalism, communications or equivalent in experience and education.
Five years' experience in reporting or editing across online or print platforms.

Working at Gannett

The Tennessean is a fast-paced, collaborative operation full of ambitious journalists at every stage of their careers. The newsroom frequently wins national awards such as Peabody, RFK, Scripps Howard, and was a Pulitzer Prize finalist in 2024. Located in Nashville, a vibrant city known for live music, sports, food, and growth, the company values innovation, community engagement, and excellence in journalism.

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