Content Strategist (Strategy, Operations and Insights)

Fiserv

Alpharetta, GA

Full Time

Senior

18 days ago

Job Description

About the Role

The Content Strategist (Strategy, Operations and Insights) at Fiserv is responsible for developing and executing strategic content initiatives to support marketing efforts within the fintech and payments industry. Fiserv is a global leader in financial technology, connecting financial institutions, corporations, merchants, and consumers to facilitate secure and reliable transactions worldwide. The role involves collaborating with various teams to create impactful content, optimize marketing strategies, and position Fiserv as a thought leader in the industry.

Key Responsibilities

Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within targeted industries, utilizing insights to shape marketing strategies.
Lead the execution of targeted marketing campaigns tailored to the unique needs of the ISV market, focusing on driving customer acquisition, retention, and brand loyalty.
Effectively manage a team of Partner Marketing professionals to drive strong business results and team engagement.
Position Fiserv as a thought leader in the ISV space by developing channel-specific content, engagement programs, and events that showcase expertise and innovative solutions.
Deliver key performance indicators (KPIs) for industry marketing initiatives, analyzing data to optimize strategies and report outcomes to leadership.
Regularly communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
Manage the ISV marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.

Requirements

9+ years of business-to-business (B2B) marketing experience.
Strong understanding of B2B marketing strategies, including digital marketing, content marketing, and traditional marketing methods.
Experience leading and developing team members.
Bachelor's degree in Marketing or a related field or an equivalent combination of education, work, and/or military experience.

Nice to Have

Previous experience in payments, ISV, SaaS, and/or fintech industry.
Skilled in utilizing Project Management software such as Airtable.
Proven track record of executing successful marketing strategies that drive customer engagement and revenue growth.
Excellent communication and presentation skills.
Ability to articulate complex ideas to various audiences including customers and internal leadership.
Strong analytical skills and experience with data-driven decision-making.
Understanding of payments and financial services.
Proficiency in using project management tools like Workfront and Microsoft Office to track content projects.
Proficiency in managing content calendars, prioritizing initiatives, and meeting deadlines in a fast-paced environment.
Ability to analyze campaign and content performance metrics, including SEO, traffic, engagement, conversions, and reporting on KPIs.

Qualifications

Bachelor's degree in Marketing or a related field or an equivalent combination of education, work, and/or military experience.

Benefits & Perks

Medical, Vision and Dental Benefits
Fuel Your Life Wellness Program
401k, Employee Stock Purchase Plans and Incentives & Bonuses
Paid Time Away
Comprehensive benefit plans to suit your needs
Resources to elevate your well-being
Celebrating inclusion in the workplace

Working at Fiserv

Fiserv fosters a diverse and inclusive culture through Employee Resource Groups that promote sharing perspectives, exchanging ideas, and elevating careers. The company emphasizes work-life balance with paid holidays, generous time-off policies, and well-being resources. Fiserv is committed to equal opportunity employment and supporting employee development through training, certification, and internal mobility opportunities.

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