Content Writer

TriMark Digital

Raleigh, NC

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

We are looking for a strategic content writer to join the team in support of our local client division. The role involves creating content for various digital channels to drive demand, capture leads, and influence customer buying decisions.

Key Responsibilities

Writing high-quality, original, and optimized content for websites, blogs, social media, email marketing, and other digital platforms.
Executing campaigns to meet objectives such as lead generation, nurture/engagement, and brand awareness.
Becoming an expert in clients' businesses and their consumers through thorough research on industry trends, competitors, and target audiences.
Reviewing and editing content to ensure accuracy, clarity, and adherence to brand guidelines.
Working closely with client service strategists to ensure all content is on-brand, on-message, and optimized for engagement and/or conversion.
Collaborating with design and development teams to bring content to life through email, web, and other platforms.

Requirements

Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent work experience).
Strong writing and editing skills with excellent grammar and attention to detail.
Basic understanding of SEO principles and keyword research.
A passion for digital marketing and staying up-to-date with industry trends.
Creativity and the ability to generate fresh ideas for content.
Strong time management skills and the ability to meet deadlines.
Familiarity with content management systems (e.g., WordPress).