Contract Director Digital Marketing (remote)

Stasher

Emeryville, CA

Contract

Director

100/hr-150/hr

7 days ago

Job Description

About the Role

At Stasher, we believe that small changes have the power to make a big impact. What started as an endlessly reusable, food-grade silicone storage bag has exploded into a global mission. So far, our community has prevented over five billion single-use plastic bags from entering our oceans and landfills. Join us to reach our next milestone! The Contract Director Digital Marketing (remote) will oversee all paid efforts, support creative insights, and customer journeys to drive omnichannel traffic and conversion, supporting our mission to reduce single-use plastic and promote sustainability.

Key Responsibilities

Lead omni-channel digital marketing strategy that drives revenue and contribution margin.
Oversee execution and agency relationships for all paid media and acquisition campaigns.
Responsible for paid media efforts across priority channels (Amazon, Target.com, and DTC).
Monitor key performance indicators (KPIs) and regularly report on the effectiveness of digital marketing campaigns.
Identify areas for improvement and present actionable insights to the executive team.
Effectively manage the digital marketing budget, ensuring cost efficiency while maximizing ROI on all marketing activities.
Utilize data analytics, customer insights, and market research to make informed decisions, optimize campaigns, and identify opportunities for improvement across all omnichannel touchpoints.
Collaborate closely with other departments, including Sales, Brand, Finance, and Creative, to align marketing efforts with overall business objectives, digital marketing, and KPI metrics.
Manage SEO and lead implementation of organic search strategy.
Share performance insights through weekly reporting, and forecast performance by channel.
Collaborate with ecommerce, social, marketing, and creative teams on campaign planning.

Requirements

6-10 years of experience in digital marketing managing paid tactic, SEO, SEM, and display campaigns.
Proven experience with a high growth brand.
Expertise in reporting and analytics, and can clearly translate data into actionable business insights.
Planning and implementing A/B testing.
Strong working knowledge of Shopify, Google Analytics, Google Ads, Meta Ad platform.
Exceptional written and verbal communication skills.
In-depth knowledge of various digital marketing channels, best practices, and emerging trends.
Expertise in data analysis, utilizing data-driven insights to optimize marketing efforts.
A passion for sustainability and Stasher's mission to reduce single-use plastic and a desire to apply this to ecommerce.

Working at Stasher

Our culture emphasizes sustainability, innovation, and a mission-driven approach to reducing plastic waste. We value agility, analytical thinking, and clear communication to support our growth and impact.

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