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Coordinator, Digital Marketing

Goodwin Procter

New York, NY
Full Time
Entry Level
1 day ago

Job Description

About the Role

Join Goodwin's Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team - all business professionals at the firm - you'll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. We're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers. We are seeking a creative and detail-oriented Digital Marketing Coordinator to join our dynamic Brand & Strategy team in the Marketing and Communications department at Goodwin, a top-ranked global 50 law firm. This role will support across key areas of the business in the development and execution of social media content and methods that enhance brand awareness, engage our audiences, and drive measurable results across platforms. Additionally planning, development, and optimization of digital marketing content to ensure it aligns with brand goals, user experience best practices across device types and platforms. The ideal candidate is both creative and analytical, passionate about digital storytelling, understands digital marketing nuances, has a keen eye for detail, and thrives in a fast-paced, collaborative environment.

Key Responsibilities

  • Assist in the planning, creation, and scheduling of content across our social media platforms (LinkedIn, Instagram, X, and others).
  • Collaborate with cross-functional teams to develop and publish content across digital channels that support marketing campaigns, program launches, and organizational initiatives; ensure the content is accurate, engaging, and aligned with brand voice and messaging.
  • Monitor social media channels for engagement opportunities, trends, and brand mentions; respond to comments and messages in a timely and brand-appropriate manner.
  • Support colleagues across the organization with social media queries and requests ensuring correct processes are followed and brand standards maintained at all times.
  • Monitor and report on digital marketing performance metrics and user engagement using relevant analytics tools.
  • Stay informed on digital marketing trends, user experience (UX) best practices, and emerging technologies to inform strategy and content development.
  • Assist the broader team with ongoing projects on an ad-hoc basis.

Requirements

  • 1-3 years of experience in social media marketing, content creation, and/or digital marketing.
  • Experience working in professional services is a plus but not essential - we welcome applications from all backgrounds.
  • A portfolio of work or equivalent will be requested and is required as part of the application process.
  • Strong understanding of major social platforms and their respective best practices.
  • Experience with social media management tools (e.g., Sprout Social, Later, Hootsuite, etc.) and analytics platforms (e.g., Google Analytics, Hotjar).
  • Knowledge of and interest in current social media and digital marketing trends.
  • Experience with social media advocacy platforms or programs (e.g., Clearview Social, Advocacy by Sprout Social, etc.) is a plus.
  • Excellent written and verbal communication skills, with a knack for crafting engaging copy.
  • Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  • Strong time management and multitasking abilities; familiarity with workflow management tools (e.g., Workfront, Asana, Trello, etc.) is a plus.
  • Problem-solving aptitude and proactive approach.
  • Self-motivated with the ability to work collaboratively.
  • Comfortable working in a PC environment.

Nice to Have

  • Experience working in professional services.
  • Experience with social media advocacy platforms or programs (e.g., Clearview Social, Advocacy by Sprout Social).
  • Familiarity with workflow management tools (e.g., Workfront, Asana, Trello).

Qualifications

  • 1-3 years of experience in social media marketing, content creation, and/or digital marketing.

Benefits & Perks

  • Flexible work arrangements and hybrid work schedule.
  • Health, dental, and vision insurance.
  • Life and disability insurance.
  • Retirement & Savings Plan.
  • Emergency back-up child and adult care.
  • Paid vacation, sick time off, and holidays.
  • Professional development and career advancement opportunities.
  • Employee recognition and reward programs.
  • Employee wellness and assistance programs.
  • Employee discounts and perks.

Working at Goodwin Procter

Join Goodwin's Global Operations Team, and make a real impact on a global scale. The firm fosters an environment of cross-functional learning, collaboration, and innovation, emphasizing integrity, ingenuity, agility, and ambition. The company values diversity and inclusion, offering equal opportunity employment and accommodations for applicants with disabilities or neurodivergence.

Apply Now

Job Details

Posted AtSep 25, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceEntry Level

Job Skills

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About Goodwin Procter

Website

goodwinprocter.com

Company Size

1001-5000 employees

Location

New York, NY

Industry

Offices of Lawyers

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