Paid Media and Digital Marketing Associate

About the Role

Key Responsibilities

• Develop, execute, and manage our National and Retail paid media campaigns, across various digital channels and platforms in partnership with brand teams, agency partners and retail media networks.
• Work within campaign team to analyze performance, define user journeys and qualify leads for lead gen campaigns.
• Work closely with content creators, brand teams, customer account teams, and other marketing team members to create cohesive campaigns.
• Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend.
• Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
• Lead ongoing website improvements and optimizations for each brand across various CMS platforms in collaboration with agencies and global support teams.
• Continuously monitor media campaign and digital platform performance, analyze data using platforms like Google Analytics, Adobe Analytics, SEMrush, Scintilla, Profitero, Walmart Connect, Criteo, Wayvia/PriceSpider, PowerBI and other tools full insights and make data-driven adjustments to improve results.
• Plan and execute A/B testing for ad copy, landing pages, and other campaign components to identify what performs best.
• Generate detailed reports on campaign performance, providing insights and recommendations to stakeholders. Maintain and update internal media performance dashboards via PowerBI as well as global business dashboards.
• Stay up-to-date with the latest trends and best practices in digital marketing and paid media.

Requirements

• 4+ years of national and retail paid media experience required.
• Strong understanding of Paid Search, Retail Media, Programmatic and Paid Social.
• Strong Organizational Skills: Capable of managing multiple brands, product categories, customer accounts, and agency partners.
• Experience in developing, launching and optimizing National Media campaigns aligned to various brand and customer account objectives.
• Expertise with retail media platforms including Orange Apron Media, Lowes Media Network, Walmart Connect, Amazon, and their reporting and campaign development platforms.
• Experience reviewing owned digital platforms (brand websites) and utilizing Google Analytics and Adobe Analytics to recommend optimizations.
• Ability to interpret data, assess campaign performance, and make informed decisions and recommendations to agency partners and retail media networks.
• Ability to track audiences from National Media throughout their journey - from initial media engagement, through owned websites, and/or to retail sites for conversion.

Nice to Have

• Experience with website optimization and analysis tools.
• Knowledge of digital marketing trends and best practices.

Qualifications

• Educational background is not explicitly specified, but 4+ years of relevant paid media experience is required.

Benefits & Perks

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1.
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program.
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement.
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships.
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement.