Senior Manager, Digital Marketing & Paid Media

Springs Window Fashions

Middleton, WI

Full Time

Senior

1 day ago

Job Description

About the Role

Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brands-including Bali, Graber, SunSetter, and Mecho-can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience-for our consumers, channel partners, and associates-through innovation, quality, and exceptional service. The role of Senior Manager, Digital Marketing & Paid Media involves leading performance-driven media efforts, managing digital marketing programs, and overseeing key marketing partnerships to drive measurable business growth.

Key Responsibilities

Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising.
Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals.
Own budget management, media mix allocation, and performance reporting across channels.
Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation.
Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys.
Drive customer engagement and retention through email, SMS, and targeted paid media campaigns.
Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle.
Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts.
Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels.
Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI.
Translate data into recommendations that inform media strategy, creative optimization, and audience targeting.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.
7-10 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing.
Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels.
Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools.
Experience with retail or channel marketing strongly preferred.
Excellent leadership, communication, and project management skills with the ability to influence across the organization.

Working at Springs Window Fashions

Our Core Value: We do the right thing, always. Our Seven Cultural Behaviors include Empowerment - We trust our people; Ownership - We take 100% responsibility for our roles, actions, and results; Leadership - We all lead by example and talk direct with respect (DWR); One Team - We are One Springs Team; Customer First - We consider our customers' needs before every decision; Continuous Innovation - We are constantly learning, innovating, and improving; Speed - We define priorities and operate with a sense of urgency and agility.

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