Digital Tools Marketing Manager

About the Role

Key Responsibilities

• Manage the lifecycle of digital tools such as sizing and selection platforms, customer portals, and online configurators.
• Work with product and engineering teams to ensure tools are accurate, reliable, and meet market needs.
• Capture user insights and analytics to improve tool usability, effectiveness, and adoption.
• Manage the design and deployment of web interfaces for digital tools, ensuring they are visually appealing, user-friendly, and on-brand.
• Partner with web developers and designers to deliver responsive and accessible experiences for all users.
• Optimize landing pages and content strategies that support tool usage and conversions.
• Explore and integrate AI features such as personalized recommendations, chatbots, and predictive selection tools.
• Collaborate with data science and IT teams to pilot and expand new technologies.
• Oversee the process for generating, distributing, and tracking software and transmitter license keys.
• Ensure customers have smooth access to licensed tools and maintain accurate records within CRM or license management systems.
• Coordinate with sales, support, and legal teams on compliance and renewal workflows.
• Develop go-to-market plans for new or updated digital tools.
• Coordinate internal training, customer communications, and marketing campaigns that drive engagement.
• Supervise performance metrics and adapt strategies for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum 5 years of experience in digital marketing, product marketing, or digital tool management.
• Experience with web design tools (e.g., WordPress, Webflow, or Adobe Experience Manager) and basic knowledge of HTML/CSS.
• Familiarity with AI platforms (e.g., OpenAI, Google AI, Microsoft Copilot) and their application in user experience.
• Understanding of software license management practices or platforms.
• Strong communication and project management skills.
• Expected travel approximately 20%.
• Legal authorization to work in the United States - Sponsorship will not be provided for this position.

Nice to Have

• Strategic thinking creating a roadmap vision for digital tools and how they would contribute to growth initiatives.
• Strong project management skills working across multiple business units to drive results and complete projects on time and on budget.

Qualifications

• Educational background in Marketing, Digital Media, Business, or a related field.
• Experience with web design tools and basic HTML/CSS knowledge.
• Experience with AI platforms and software license management.

Benefits & Perks

• Flexible, competitive benefits plans including medical, dental, and vision insurance.
• Employee Assistance Program, 401(k), tuition reimbursement, and employee resource groups.
• Recognition programs and support for employee wellbeing.
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.
• Competitive base salary within the local market, with performance-based rewards.