Coordinator, Social Media
National Football League
Job Description
About the Role
The Coordinator, Social Media is responsible for assisting in the day-to-day programming and posting for the Washington Commanders social media accounts. This position will help define and drive social strategy and publishing, assisting in developing a voice and tone, channel guidelines, goals, and audience targets across all platforms. The role involves deep engagement with Internet trends, memes, and pop culture, with a focus on innovative content distribution. Collaboration with various departments such as Content, Marketing, Public Relations, Sponsorship, and Community Relations is essential, along with regular assessment and adjustment of social strategies. The ideal candidate is a creative, motivated self-starter with strong attention to detail who thrives in a fast-paced sports environment.
Key Responsibilities
- Help to manage and evolve social media department's planning calendar and daily budget of posts
- Execute brand voice that is representative of the organization across all Commanders social media channels
- Work with the community relations and youth football teams to help grow the game of flag football in the DMV
- Identify potential influencer partnerships to expand the Commanders' social media footprint and grow the fanbase
- Monitor social media platforms for relevant and timely opportunities to appropriately interact with fans, players and brands
- Track key performance metrics to help monitor success and areas of improvement for all social initiatives
- Collaborate with stakeholders from multiple departments within the organization to achieve key business objectives, with a focus on community relations and youth football initiatives
- Work in a fast-paced environment while maintaining organization and high standards
- Work closely within a social media team consisting of a Senior Manager and another Coordinator
- Assist with other duties as assigned
Requirements
- Bachelor's Degree or equivalent experience
- Minimum 1-3 years of experience in a social media role
- Basic video editing experience (e.g., Adobe Premiere)
- Basic understanding of and comfort level with Adobe Photoshop
- Excellent communication and collaboration skills
- Ability to perform duties with alignment to the Commanders Core Values
Qualifications
- Bachelor's Degree or equivalent experience
- Minimum 1-3 years of experience in a social media role
Working at National Football League
The role emphasizes a fast-paced environment, creativity, collaboration across multiple departments, and alignment with the Commanders' Core Values.
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About National Football League
Website
nfl.com
Location
Ashburn, VA
Industry
Sports Teams and Clubs
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