Corporate Content Marketing Leader

Equifax

Atlanta, GA

Full Time

Executive

about 1 month ago

Job Description

About the Role

The Vice President, Corporate Content Marketing at Equifax contributes to the company's online and offline presence by providing program strategy and hands-on editorial leadership. This role involves creating corporate marketing content, including website content and social marketing content, and developing a holistic content program aligned with strategic priorities and business transformation outcomes. The position reports to the Chief Marketing and Communications Officer and requires partnering with marketing leaders to develop long-term content roadmaps and creative messaging campaigns that uphold brand standards and advance the Equifax brand story. The role offers flexibility to work remotely two days a week or from the global headquarters in Midtown, but is not fully remote.

Key Responsibilities

Lead an in-house team of content and social marketers, overseeing projects with outsourced vendor support as required.
Develop and execute a multi-channel content strategy and cohesive editorial plan to support awareness of the Equifax Cloud transformation.
Develop and deploy enterprise messaging and collateral for use by Business Unit Marketers and sales activation.
Manage Global Insight Reports and identify opportunities for new insight reports unique to Equifax.
Oversee creation of materials including eBooks, whitepapers, website copy, videos, infographics, social media, etc., and report on operational performance and metrics.
Manage the internal Equifax video production team.
Collaborate with the Digital Marketing team on content creation, publication, and optimization.
Manage all content plans to meet Equifax Brand requirements.
Collaborate with Brand Marketing on enterprise corporate material optimization.
Build trusted relationships with leadership across the organization and with global Marketing and Communications teams.

Requirements

10+ years of experience in corporate and/or agency marketing, brand, social, content, and/or digital content development and strategy.
5+ years of experience managing a team.
Bachelor's degree in Marketing or a related field.
Demonstrated ability to mentor and develop team members.
Excellent written and verbal communications skills.
Proven ability to set and execute long-term plans.
Strong personal curiosity for technology and ability to make technical content accessible to non-technical audiences.
Proven ability to navigate a global corporate environment and manage cross-cultural communications.

Nice to Have

Experience working in a large, matrixed technology or financial services organization, or management experience in an agency focused on technology and/or financial services.
Fluency in Spanish and/or Portuguese.
Advanced degree in Business Administration or similar.
Previous experience in technology, financial services, credit reporting, and/or government policy.
Employee social advocacy program experience.
Strong working knowledge of Wrike, Sprout Social, and/or Google Workspace.

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