Corporate Director, Integrated Digital Strategy

About the Role

Key Responsibilities

• Develop and lead a holistic digital marketing strategy that integrates SEO, content, paid media, website experience, and third-party platforms into a high-performing ecosystem.
• Partner with Sales, Revenue Management, PR, and on-property Marketing teams to align digital efforts with business objectives and guest experience goals.
• Guide the creation and optimization of brand.com content and SEO strategy to drive qualified traffic and improve rankings.
• Ensure messaging, offers, and on-site content are consistent with campaigns and contribute to brand positioning and conversion.
• Oversee paid media strategies, including Google Ads, social media ads, Expedia TravelAds, and Koddi platform campaigns, managing bidding strategies and performance optimization.
• Allocate digital budget across platforms based on performance and ROI goals.
• Provide strategic leadership and accountability for all digital marketing partners and platforms, setting goals and performance expectations.
• Lead regular check-ins, reporting reviews, and planning sessions to evaluate effectiveness and optimize strategies.
• Establish and monitor KPIs such as ROI, direct booking conversion, traffic, and CPA, using analytics tools like Google Analytics/GA4 and Koddi dashboards.
• Supervise and mentor the Director of Digital Marketing and collaborate with on-property teams to support property-specific goals.
• Stay current on emerging digital marketing trends, tools, and hospitality innovations, exploring new digital opportunities to enhance performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree or MBA preferred.
• Minimum 8-10 years of digital marketing experience in the hospitality industry, with 3-5 years in a senior or leadership role.
• In-depth knowledge of SEO, SEM, web content strategy, UX optimization, paid media strategy, and website analytics.
• Proven experience managing Koddi or similar metasearch platforms, including bid strategy and performance optimization.
• Hands-on experience with Google Ads, Google Analytics (including GA4), tag managers, and CMS platforms.
• Ability to manage multiple agency relationships, set KPIs, and hold partners accountable.
• Strong leadership, communication, and cross-functional collaboration skills.
• Exceptional analytical skills and a performance marketing mindset.
• Ability to sit and use a computer for extended periods, communicate effectively across departments, and travel periodically (10-20%).

Nice to Have

• Experience with hospitality-specific digital marketing innovations.
• Familiarity with third-party digital platforms and tools beyond those explicitly mentioned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Master's degree or MBA preferred.
• 8-10 years of digital marketing experience in hospitality.

Benefits & Perks

• Not explicitly specified in the description.