Creative Agency Marketing Strategy Senior Manager-Gaming and Promotion Marketing

About the Role

Key Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the digital marketing strategy practice

Requirements

• Minimum 10+ years of marketing planning experience
• Extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy
• Minimum of 5 years experience in semiconductor industry
• 2+ years of experience in Gaming and Promotional Marketing

Nice to Have

• Bachelor's degree or equivalent (minimum 10 years) work experience
• Experience with B2B companies
• Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment
• Strong strategic planning skills: good researcher, shepherd of strategic ideas in design and client review processes
• Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy
• Experience building out assets for client workshops and business development
• Familiar with digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Qualifications

• Minimum 10+ years of marketing planning experience
• Extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy
• Minimum of 5 years experience in semiconductor industry
• 2+ years of experience in Gaming and Promotional Marketing

Benefits & Perks

• Information on benefits is available here