Creative Product Marketing Senior

About the Role

Key Responsibilities

• Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans, and the creation and optimization of campaign assets for supported products.
• Leverages knowledge of business drivers, consumer, customer, and channel trends to lead marketing communications strategies for each product.
• Provides insights into management on the creative marketing budget and partners with external agencies to ensure business objectives are achieved efficiently.
• Recommends new trends and positioning opportunities to enhance product presence and marketing efficiency.
• Supports future strategy and growth plans for all products under their purview.
• Participates in the agile marketing process.
• Supports the process and timeline for delivering integrated marketing plans from business review through activation and optimization, including development of activation briefs.
• Ensures creative assets align with product regulations, risk, and compliance requirements.
• Keeps USAA’s brand and mission at the forefront of creative marketing assets.

Requirements

• Bachelor of Arts, Bachelor of Business Administration, or 4 additional years of related experience beyond the minimum required.
• 6 years of relevant work experience including hands-on experience in developing and managing creatives.
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in operations, industry practices, and emerging trends.
• Understanding of test-and-learn agendas, analyzing test data, and creating hypotheses from customer and competitor insights.
• Experience in Product Marketing, including knowledge of laws and rules governing consumer products.
• Effective verbal and written communication skills.
• Strong analytical skills for evaluating information.

Nice to Have

• Experience developing creative executions aimed at solving business challenges.
• Experience creating creative roadmaps that drive continuous improvement through test and learn agendas.
• Skilled at using performance data and KPIs to measure success and inform future marketing strategies.
• Experience working across paid and owned media channels.
• Experience in video, radio, and photography production at small and large scales.
• Experience working in an Agile environment.
• Experience in the Financial Services or Insurance Industry.
• Enjoys cross-functional collaboration to enhance business outcomes.

Qualifications

• Educational background including a Bachelor’s degree or equivalent experience.
• Minimum of 6 years of relevant work experience in creative development and management.

Benefits & Perks

• Comprehensive medical, dental, and vision plans.
• 401(k) and pension plans.
• Life insurance and parental benefits.
• Adoption assistance.
• Paid time off with holidays and 16 paid volunteer hours.
• Various wellness programs.
• Career path planning and continuing education support.