CRM Analyst, R2Net

About the Role

Key Responsibilities

• Analyze CRM data, customer behavior, and campaign performance to identify trends, opportunities, and areas for optimization.
• Develop and maintain dashboards and reports to track key CRM metrics such as engagement rates, retention, conversion, and revenue impact.
• Perform deep dives into customer segmentation to support targeted CRM campaigns across email, SMS, push notifications, and other channels.
• Support the development of data-driven insights that inform customer lifecycle marketing strategies and personalization efforts.
• Work closely with the marketing team to assess the effectiveness of CRM campaigns and make data-backed recommendations for improvement.
• Conduct A/B testing and multivariate testing to evaluate the performance of CRM campaigns and improve customer engagement.
• Manage and track customer data to ensure accurate segmentation and efficient campaign execution.
• Collaborate with cross-functional teams, including product, analytics, and design, to align CRM strategies with overall business goals.
• Provide actionable insights on customer retention strategies, analyzing churn rates, re-engagement opportunities, and lifetime value.
• Monitor key CRM KPIs and generate regular reports to share with stakeholders, highlighting performance trends and opportunities.
• Assist with customer database management, ensuring data quality, accuracy, and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Stay up to date with CRM best practices, tools, and industry trends to continuously improve processes and capabilities.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 2+ years of experience in CRM analysis, marketing analytics, or customer insights, ideally in an e-commerce or retail environment.
• Proficiency in CRM platforms and analytics tools (e.g., Salesforce, Klaviyo, Google Analytics, SQL).
• Strong analytical skills with the ability to interpret large sets of data and translate findings into actionable insights.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Familiarity with A/B testing and campaign performance analysis.
• Knowledge of customer segmentation strategies and lifecycle marketing.
• Proficiency in Excel or similar tools for data manipulation and reporting.
• Strong attention to detail and ability to manage multiple projects with competing priorities.
• Excellent communication skills and the ability to present findings clearly to stakeholders.
• Quick to learn and adapt to overcome challenges.
• Enjoys working in an environment with a lively, engaged, and passionate team culture.

Nice to Have

• Experience in an e-commerce or retail environment.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.