CRM Strategist

Beacon Hill Staffing Group

Fort Lauderdale, FL

Full Time

Mid Level

10 days ago

Job Description

About the Role

A national law firm seeks a CRM Strategist to join their team. The CRM Strategist will manage and optimize the firm's CRM system (InterAction) and email marketing platform to support business development and communication initiatives. This role involves coordinating with IT and external vendors to ensure systems align with industry best practices and remain well-maintained. The strategist will also lead efforts to design and implement an experience database, collaborating with marketing and practice teams to build and standardize records. Additional responsibilities include generating reports, supporting marketing campaigns, conducting research to enhance contact intelligence, and staying current on new technologies. The position requires collaboration across departments to support broader marketing objectives.

Key Responsibilities

Manage and optimize the firm's CRM system (InterAction) and email marketing platform to support business development and communication initiatives.
Coordinate with IT and external vendors to ensure systems align with industry best practices and remain well-maintained.
Lead efforts to design and implement an experience database, collaborating with marketing and practice teams to build and standardize records.
Generate reports to support marketing and business development activities.
Support marketing campaigns through system management and data analysis.
Conduct research to enhance contact intelligence and stay current on new technologies.
Collaborate across departments to support broader marketing objectives.
Perform other general marketing duties as assigned by management.

Requirements

Strong client service orientation with the ability to multitask and work independently in a fast-paced environment.
Excellent organizational skills, problem-solving ability, and attention to detail.
Proficiency in managing workflows and prioritizing multiple projects.
Exceptional command of English, including spelling and grammar.
Strong computer skills, including Microsoft Office, InterAction CRM, and proprietary email marketing tools.

Apply Now