CRO Specialist

Cengage Learning

Hartford, CT

Full Time

Mid Level

77k-100k

12 days ago

Job Description

About the Role

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives and strive to create an inclusive workplace where employees of all backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

Key Responsibilities

Lead experimentation and optimization initiatives that enhance our digital storefront and lead capture experience
Drive measurable increases in conversion rates
Work closely with cross-functional teams including marketing, product, design, analytics, and engineering
Identify opportunities, test solutions, and implement enhancements to maximize revenue and reduce funnel leakage
Develop and manage a CRO roadmap aligned with product management priorities and long-term vision
Own and prioritize the CRO backlog for maximum impact
Partner with design and research teams to ideate, test, and refine features that improve the learner journey
Leverage user feedback and behavioral data to recommend and execute design iterations
Partner with analytics teams to gather insights, define success metrics, and measure impact
Communicate results and recommendations through data-driven storytelling
Align CRO efforts with business and revenue goals, coordinating with marketing, product, and technical teams
Ensure experiments are launched and completed on schedule with proper tracking
Lead the full lifecycle of CRO experiments from hypothesis creation to results analysis
Maintain a continuous pipeline of testing opportunities and incorporate learnings into future iterations

Requirements

2+ years of experience in conversion optimization, product experimentation, or ecommerce product management
Hands-on experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize, Adobe Target)
Strong analytical skills with proficiency in interpreting test results and user behavior (e.g., via GA4, Amplitude, Mixpanel, Hotjar)
Familiarity with Agile processes and tools like Jira and Confluence
Clear, concise communication and presentation skills
Organizational skills and ability to manage multiple tests simultaneously

Nice to Have

Experience working in digital storefront or lead generation environments
Knowledge of digital marketing and product management practices
Experience with behavioral analytics and user research

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Comprehensive and rewarding Total Rewards package
Base pay range of $77,100.00 - $100,200.00 USD
Incentive compensation programs for sales roles
Support and empowerment for employees

Working at Cengage Learning

Our culture values inclusion, engagement, and discovery. We recognize the importance of diverse perspectives and strive to create an inclusive workplace where employees feel empowered to voice their ideas and bring their authentic selves to work. We are committed to supporting our employees' well-being and fostering a collaborative, innovative environment.

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