CRO Strategist (Remote US)

About the Role

Key Responsibilities

• Own, lead, and execute high-impact CRO strategies, integrating data insights with creative solutions to improve client conversion rates.
• Design and implement tailored CRO strategies for diverse clients to achieve their business goals.
• Manage day-to-day CRO activities for multiple client accounts, including experimentation, A/B testing, multivariate testing, and behavior analysis.
• Serve as a strategic partner by providing advanced guidance on CRO methodologies and tools, especially for clients new to CRO.
• Conduct CRO audits to evaluate client strengths and weaknesses, and develop concrete improvement plans.
• Establish KPIs for CRO initiatives and create detailed A/B testing roadmaps for digital campaigns and website optimization.
• Make informed CRO recommendations considering client risk appetite, technical limitations, and CRO maturity.
• Collaborate with other service teams to identify CRO opportunities and support client pitches with strategic insights.
• Drive cross-sells, upsells, and referrals through strong client relationships and professional networking.
• Travel to visit clients approximately once per year or as needed.

Requirements

• At least 5 years of experience working at a performance/digital marketing agency, with 3 years specifically in CRO, preferably in B2B/SaaS.
• Ability to develop strategies to enhance client CRO by understanding their business, traffic, and marketing goals.
• Significant client-facing experience managing complex relationships and guiding impactful CRO programs.
• Proficiency with customer journey-related software including Unbounce and Hubspot.
• Expertise with A/B and multivariate testing tools such as Optimizely, VWO, Adobe Target, Convert.com, and related research and analytics tools like Hotjar, Fullstory, GA4, Adobe Analytics, Crazy Egg, and Looker Studio.
• Ability to analyze campaign performance data and communicate complex findings clearly.
• Active participation in CRO thought leadership, conferences, and networking events to stay current with industry best practices.

Nice to Have

• Experience with SaaS and B2B industries.
• Knowledge of web analytics and heat mapping tools.
• Strong problem-solving skills and a curious, competitive mindset.

Qualifications

• Current work authorization for the US.
• Experience with performance/digital marketing, CRO, and SaaS/B2B preferred.
• Proficiency with CRO tools, web analytics, and customer journey software.

Benefits & Perks

• Medical, dental, and vision insurance plans.
• Disability and life insurance coverage.
• Paid parental leave and unlimited PTO.
• Paid holidays, your birthday off, and end-of-year recharge.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip with peers and leadership.
• Work from anywhere in the US with remote-first flexibility.
• Access to mental health resources, gym memberships, and other wellness benefits.