CRO Strategist (Remote US)

About the Role

Key Responsibilities

• Own, lead, and execute high-impact CRO strategies, integrating data insights with creative solutions to improve client conversion rates.
• Design and implement tailored CRO strategies for diverse clients to achieve their business goals.
• Manage day-to-day CRO activities for multiple client accounts, including experimentation, A/B testing, multivariate testing, and behavior analysis.
• Conduct CRO audits to identify strengths and weaknesses, providing actionable recommendations for improvement.
• Establish KPIs for CRO initiatives and develop comprehensive A/B testing roadmaps for digital campaigns and websites.
• Make strategic CRO recommendations considering client risk appetite, technical limitations, and CRO maturity.
• Collaborate with other service lines to identify CRO opportunities, support client pitches, and contribute to cross-sell and upsell efforts.
• Build and maintain strong client relationships, ensuring high satisfaction and renewal rates.
• Travel to visit clients approximately once per year or as needed.

Requirements

• At least 5 years of experience working at a performance/digital marketing agency, with 3 years specific to CRO, preferably in B2B/SaaS.
• Ability to develop strategies to enhance client CRO by understanding their business, traffic, and marketing goals.
• Significant client-facing experience managing complex relationships and guiding impactful CRO programs.
• Proficiency with customer journey-related software including Unbounce and Hubspot.
• Expertise with A/B and multivariate testing tools such as Optimizely, VWO, Adobe Target, Convert.com, and related research tools like Hotjar and Fullstory.
• Experience with web analytics platforms such as GA4 and Adobe Analytics, as well as heat mapping and reporting tools like Crazy Egg and Looker Studio.
• Ability to analyze existing messaging, conduct audits, and communicate complex findings clearly.
• Active participation in CRO thought leadership, conferences, and networking events to stay current on industry best practices.

Nice to Have

• Experience working specifically in B2B or SaaS industries.
• Knowledge of additional CRO tools and platforms not explicitly listed.
• Experience in digital marketing beyond CRO, such as Paid Media, SEO, or RevOps.

Qualifications

• Proven success in leading strategic CRO initiatives with measurable improvements.
• Strong analytical mindset and experience with CRO methodologies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple accounts and meet KPIs related to client growth and satisfaction.

Benefits & Perks

• Medical, dental, and vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid health plan for employees and 50% contribution for dependents.
• Benefits supporting mental health, including access to certified therapists and Headspace membership.
• Gympass membership for physical wellness.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge time.
• Paid parental leave.
• Traditional and Roth 401(k) plans with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip with peers and leadership.