CRS Marketing Acquisitions Lead, Director

Citigroup

Wilmington, DE

Full Time

Director

170k-300k

about 1 month ago

Job Description

About the Role

The Citi Retail Services (CRS) Marketing team leads all marketing efforts for the CRS business, which manages over 40 million customer accounts through partnerships with industry leaders such as Macy's, The Home Depot, L.L. Bean, Dillard's, and Best Buy. The role involves deploying best-in-class marketing campaigns and advertising efforts, engaging external partnerships, and unifying cross-Personal Bank strategies to deliver ideal end-to-end customer experiences. The Head of Citi Retail Services Marketing is seeking a Director of Partner Acquisition Marketing Growth to lead strategic acquisition growth, innovation, and performance optimization across various channels and partners.

Key Responsibilities

Set and drive the vision for the team by developing the overall acquisition strategy across priority channels in collaboration with cross-functional business partners.
Manage the central acquisition function for multiple partner portfolios, driving innovation and defining efficiencies to enable scale.
Support marketing campaign deliverables required to drive sales and penetration in collaboration with business teams.
Lead the planning and performance assessment for CRS acquisition programs, incorporating insights from portfolio leads and partners.
Build demand generation and conversion programs for acquisition growth in digital channels, influencing program buildouts and execution.
Partner with analytics, risk, data, and modeling teams to enhance performance and understand the impact of marketing touchpoints.
Take accountability for program growth by aligning goals, meeting performance commitments, and managing daily, weekly, and long-term actions.
Assess risk appropriately in business decisions, ensuring compliance with laws and regulations, and managing control issues transparently.
Manage and inspire a high-performing team across multiple disciplines, providing coaching, feedback, and growth opportunities.

Requirements

15+ years of professional experience in data and technology-driven marketing, including at least 10 years in senior performance or growth marketing acquisition roles with consumer credit products.
8-10 years of experience managing teams.
Hands-on experience with digital marketing tools and platforms such as Adobe Analytics, Adobe Target, Adobe Experience Manager, and digital pre-qualification tools.
Proven track record in scaling acquisition programs with a focus on digital transformation.
Experience building and launching acquisition capabilities from ideation to implementation.
Understanding of data and machine learning techniques to optimize acquisition programs.
Strong leadership skills with the ability to motivate teams under pressure and lead through ambiguity.
Excellent communication, presentation, and influence management skills.
Ability to operate effectively in a highly matrixed, complex environment.
Bachelor's degree required; Master's degree preferred.

Nice to Have

Experience with digital/offline co-brand cards and retail marketing.

Qualifications

Bachelor's/University degree, Master's degree preferred.

Benefits & Perks

Competitive salary range of $170,000 to $300,000.
Discretionary and formulaic incentive and retention awards.
Medical, dental, and vision coverage.
401(k) retirement plan.
Life, accident, and disability insurance.
Wellness programs.
Paid time off including vacation, sick leave, and holidays.

Working at Citigroup

Citi emphasizes a diverse and inclusive workplace, offering equal opportunity employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. The company values innovation, collaboration, and ethical conduct, fostering a high-performance environment that encourages continuous learning and growth.

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