Cultural Insights Strategist

About the Role

Key Responsibilities

• Partner with Brand Partnerships to apply cultural insights to business and industry challenges, producing clear and actionable recommendations.
• Analyze qualitative and quantitative data to generate culturally grounded insights aligned with client objectives.
• Support and own internal and external trend reports and broader thought leadership efforts.
• Develop a structured trends and insights ecosystem to guide internal thinking and add value for clients.
• Design and execute global consumer research studies, including surveys and focus groups, to uncover customer needs, behaviors, and preferences.
• Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.

Requirements

• 3+ years of experience in an insights or strategy role.
• Strong understanding of broader marketing trends and digital culture, with the ability to connect brands to cultural and industry shifts.
• Knowledge of key qualitative research methods, including focus groups, expert interviews, desk research, and in-depth interviews.
• Experience working with quantitative data sets and translating numbers into meaningful, culturally relevant narratives.
• Strong storytelling and presentation skills, with the ability to simplify complex data into clear insights.
• Knowledge of digital marketing and e-commerce performance metrics.
• Genuine interest in different cultures and online behaviors.
• Collaborative approach and clear, impactful communication skills.

Nice to Have

• Experience designing and executing global consumer research studies.
• Familiarity with advanced analytics tools and methodologies.
• Understanding of social listening and cultural research techniques.

Qualifications

• 3+ years experience in an insights or strategy role.

Benefits & Perks

• 401k Plan (eligible after your first 90 days of employment).
• Medical, Dental & Vision plans provided with United Healthcare.
• Career Framework approach to leveling to ensure competitive compensation and progression.
• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs).
• Office first hybrid approach with 2-3 days in NY HQ (Flatiron).
• Yearly tenure celebrations, company-wide offsites, seasonal celebrations, and events.