Customer Advocacy Program Manager

Rockwell Automation

Mayfield Heights, OH

Full Time

Mid Level

8 days ago

Job Description

About the Role

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, the company specializes in industrial automation, combining hardware, software, services, and solutions to make complex technology accessible and impactful. The organization values storytelling, customer success, and building a diverse, inclusive workplace. The Customer Advocacy Program Manager role involves highlighting customer successes, scaling customer stories for marketing, and fostering internal and external relationships to meet customer advocate needs. This hybrid position is based at either Milwaukee or Mayfield Heights and reports to the Senior Content & Messaging Manager.

Key Responsibilities

Manage Rockwell's global customer advocacy program; report on progress toward goals and recommend process improvements as appropriate.
Ensure a consistent, scalable, and repeatable process for identifying and nurturing customer advocate targets according to go-to-market priorities.
Prioritize and organize requests, align to themes and key messages, identify and close gaps in coverage across regions, industries, and offerings.
Develop emotional and inspiring content across formats and amplify across activation channels such as web, video, events, earned and paid media, marketing collateral, social media, webinars, etc.
Drive consistency in tone and deliverables globally, maintain a global repository of content for use across marketing campaigns and initiatives.
Deliver a robust reporting model to track progress and provide insight on how customer stories are being utilized and to validate business objectives are being met.
Capture and track customer details based on approvals for logo usage, testimonials, success metrics, and proof points to build an accessible content library for sales and marketing.
Partner across teams including sales, sales enablement, global marketing, regional marketing, partner marketing, PR, and legal.

Requirements

Bachelor's Degree.
Legal authorization to work in the U.S. without sponsorship.
Proven experience in content creation with 3+ years of marketing experience.
Project management skills with ability to organize, categorize, and find information quickly.
Strong focus on customer success and ability to build relationships with internal stakeholders and customers.
Excellent written and verbal communication skills with ability to deliver simple and actionable analysis.
Experience partnering with marketing, sales, and communications teams to deliver high-impact customer stories.

Nice to Have

Experience with marketing, sales, and communications priorities.
Ability to break down ambiguous or complex problems and balance big picture thinking with detailed execution.
Collaborative work style and relationship-building skills.

Qualifications

Bachelor's Degree.

Benefits & Perks

Health Insurance including Medical, Dental and Vision.
Paid Time off.
Parental and Caregiver Leave.
Flexible Work Schedule.

Working at Rockwell Automation

Rockwell Automation is dedicated to building a diverse, inclusive, and authentic workplace. The company values problem solvers, forward thinkers, and makers, encouraging applicants to apply even if their experience doesn't perfectly match all qualifications. The organization emphasizes storytelling, customer success, and a collaborative, innovative environment.

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