Customer Engagement Manager

About the Role

Key Responsibilities

• Lead the strategy, planning, execution, and optimization of Dollar Tree's owned digital marketing channels, including email, app messaging, SMS, web push, and in-app/web content.
• Manage and scale the Dollar Tree email marketing program, including promotional, lifecycle, transactional, and trigger-based emails to drive engagement, retention, and revenue.
• Oversee app messaging, push notification, and SMS strategies with a focus on list growth, segmentation, personalization, and performance optimization.
• Support Dollar Tree's eCommerce business partners by aligning digital marketing efforts to drive incremental online sales and engagement through third-party delivery platforms.
• Develop and execute omnichannel content strategies across the website and mobile app, including homepage, category landing pages, and product detail pages.
• Drive A/B testing and personalization strategies across digital platforms to improve KPIs such as revenue, conversion, bounce rate, and customer engagement.
• Partner cross-functionally with merchandising, brand marketing, creative, product management, and external agencies to execute seasonal and promotional campaigns.
• Lead a team of two responsible for content planning and channel execution, providing clear direction, mentorship, and performance feedback.
• Ensure cohesive brand storytelling and campaign integration across web, app, and addressable marketing channels.
• Own the development of the addressable media tactic innovation pipeline and capex requests, considering industry trends and capabilities.
• Identify and test new addressable marketing channels and tactics to deliver innovation and customer growth.
• Monitor and report on channel performance, sharing insights and recommendations to inform future strategies.
• Maintain channel health through best practices in list hygiene, deliverability, and platform optimization.
• Act as a thought leader by sharing industry trends, emerging technologies, and digital experience enhancements.
• Manage intake, prioritization, and execution of digital content requests while balancing strategic marketing objectives.

Requirements

• BA/BS degree; MBA preferred.
• Over 5 years of relevant digital marketing experience, ideally in retail, CPG, or agency settings.
• Strong leadership abilities with experience supporting and mentoring team members.
• Proven analytical skills with strategic thinking and reporting abilities.
• Strong critical thinking skills and high sense of urgency.
• Ability to prioritize multiple projects with competing deadlines.
• Excellent communication skills at all management levels.
• Strong presentation skills with the ability to gain alignment on recommendations.
• Ability to learn digital platforms and new technologies as implemented.
• Proficiency in Google Analytics and Google Adwords.
• Proficiency in A/B testing and personalization strategies.
• Intermediate to advanced knowledge of Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.

Nice to Have

• Experience supporting and mentoring team members.
• Experience in retail and/or CPG or agency environments.
• Experience with digital content development and omnichannel marketing.