Customer Lifecycle Marketing Manager - Customer Storytelling

About the Role

Key Responsibilities

• Source, develop, and produce powerful customer success stories that showcase measurable outcomes and innovation across case studies, videos, executive quotes, win wires, and spotlight features.
• Develop customer-led best practice guides, playbooks, and resources to help other customers adopt, expand, and succeed.
• Leverage AI to design scalable processes for sourcing, drafting, localizing, and repurposing customer stories and best practice content globally.
• Lead the strategy for featuring customer voices at strategic first- and third-party events, sourcing and prepping customer speakers, and ensuring compelling stage presence.
• Collaborate with PR, social, and content teams to amplify customer stories, insights, and best practices across owned and earned channels using modern storytelling formats.
• Support programs that grow customers into long-term advocates and thought leaders through co-marketing, community content, and recognition moments.
• Maintain a scalable pipeline and asset library for stories and best practices, defining and tracking success metrics around evidence usage and business impact.
• Communicate results to stakeholders and keep the business informed on new proof points.

Requirements

• 5-7+ years in customer marketing, content marketing, brand storytelling, or related roles with proven success developing customer evidence and best practice content for a B2B brand.
• Strong writing and editing skills with experience producing multi-format content and practical how-to resources.
• Experience managing customer speakers or customer-facing stage moments.
• Excellent project management and cross-functional collaboration skills.
• Deep empathy for customers and passion for turning their success into stories and guidance for others.
• Experience in B2B SaaS, particularly within customer-led or product-led growth environments.
• Background in journalism, brand storytelling, or instructional content creation.
• Skills in measuring content performance and scaling distribution channels.
• Experience designing customer recognition or advocate/champion programs.
• Ability to coach customers to share insights and tell their own stories effectively.

Nice to Have

• Experience managing customer speakers or customer-facing stage moments.
• Background in journalism, brand storytelling, or instructional content creation.
• Skills in measuring content performance and scaling distribution channels.
• Experience designing customer recognition or advocate/champion programs.

Qualifications

• N/A (not explicitly specified, but implied: relevant experience in customer/content marketing and storytelling)

Benefits & Perks

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus.