Customer Lifecycle Marketing Manager - Customer Storytelling

Qualtrics

Seattle, WA

Full Time

Senior

111k-202k

17 days ago

Job Description

About the Role

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Our teams are nimble, empowered to set aggressive goals, and encouraged to take strategic risks to solve complex problems. We focus on bringing humanity, connection, and empathy back to business across various sectors, fostering a high-growth, innovative environment where employees can thrive and grow.

Key Responsibilities

Source, develop, and produce powerful customer success stories that showcase measurable outcomes and innovation across case studies, videos, executive quotes, win wires, and spotlight features.
Develop customer-led best practice guides, playbooks, and resources that help other customers adopt, expand, and succeed.
Leverage AI to design scalable processes for sourcing, drafting, localizing, and repurposing customer stories and best practice content globally.
Lead the strategy for featuring customer voices at strategic first- and third-party events, sourcing and prepping customer speakers, and ensuring compelling stage presence.
Collaborate with PR, social, and content teams to amplify customer stories, insights, and best practices across owned and earned channels using modern storytelling formats.
Support programs that grow customers into long-term advocates and thought leaders with co-marketing, community content, and recognition moments.
Maintain a scalable pipeline and asset library for stories and best practices, defining and tracking success metrics around evidence usage and business impact.
Communicate results to stakeholders and keep the business informed on new proof points.

Requirements

5-7+ years in customer marketing, content marketing, brand storytelling, or related roles with proven success developing customer evidence and best practice content for a B2B brand.
Strong writing and editing skills with experience producing multi-format content and practical how-to resources.
Experience managing customer speakers or customer-facing stage moments.
Excellent project management and cross-functional collaboration skills.
Deep empathy for customers and passion for turning their success into stories and guidance for others.
Experience in B2B SaaS, particularly within customer-led or product-led growth environments.
Background in journalism, brand storytelling, or instructional content creation.
Skills in measuring content performance and scaling distribution channels.
Experience designing customer recognition or advocate/champion programs.
Ability to coach customers to share insights and tell their own stories effectively.

Nice to Have

Experience in designing and scaling customer advocacy programs.
Skills in multimedia production and event stagecraft.
Experience with modern storytelling formats and executive speaker preparation.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in customer marketing and storytelling roles is required.

Benefits & Perks

Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus.

Working at Qualtrics

We put customers at the center and collaborate deeply across sales, marketing, product, events, and communications teams. Our focus is on building high-impact programs that fuel brand awareness, adoption, advocacy, and revenue growth. The team values creativity, strategic thinking, and cross-functional partnership. We are committed to your growth, offering opportunities to develop storytelling, production, event stagecraft, and content leadership skills.

Apply Now