Customer Lifecycle Marketing Strategist

About the Role

Key Responsibilities

• Develop and refine engagement and retention strategies, leveraging A/B testing and data-driven insights to optimize program performance.
• Build strong cross-functional relationships and collaborative plans to improve key performance metrics, emphasizing experimentation and optimization.
• Partner with international teams across various time zones, including business, product, engineering, analytics, and design.
• Establish a continuous improvement process, analyzing results and integrating insights back into program plans.
• Define customer journeys, value propositions, and educational messaging that resonates with the target audience.
• Create and maintain operational briefs to ensure seamless campaign execution.

Requirements

• 5-7 years of experience leading lifecycle marketing programs, preferably for a consumer subscription business, with a proven track record of achieving growth in user engagement and retention.
• Experience testing and optimizing marketing channels, including push notifications, email, and in-app messaging tactics.
• Strong project management skills and meticulous attention to detail.
• Deep understanding of A/B testing and data-driven optimization marketing.
• Proven ability to meet deadlines and manage multiple projects and priorities.
• Analytical problem-solving skills and experience developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor's degree.

Nice to Have

• Comprehensive understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to define program goals, strategy, and execution.
• Excellent presentation, written, and verbal communication skills, with the ability to articulate a strong point of view to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills, fostering strong working partnerships.
• Ability to thrive in a collaborative, fast-paced environment, with experience working on complex, international, large-scale, time-sensitive projects.
• Outstanding cross-functional teamwork skills and the ability to collaborate closely with other teams to solve problems and implement successful programs.

Benefits & Perks

• Access to subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.