FLEX Director, Lifecycle and Partner Marketing

About the Role

Key Responsibilities

• Develops and executes campaigns aligned with lifecycle marketing strategies to drive member acquisition, engagement, retention, and reactivation.
• Leads the strategy, promotion, and activation of partnership marketing efforts through launch and sustainment phases.
• Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
• Stays current on industry trends and emerging technologies to enhance marketing approaches.
• Crafts compelling communications and marketing assets that resonate with members and next-generation consumers.
• Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
• Manages marketing budgets effectively and ensures alignment with strategic priorities.
• Leverages data analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
• Partners with marketing and analytics teams to assess promotion performance for internal and external stakeholders.
• Synthesizes insights into actionable strategies and clear next steps.
• Builds a strong understanding of stakeholder priorities and delivers solutions that meet their objectives.
• Sets clear goals and action plans to organize and deliver work efficiently.
• Manages project timelines, resources, and deliverables to ensure on-time execution.
• Fosters collaboration with internal teams and external partners to advance business strategies.
• Communicates concepts clearly and effectively to support decision-making and alignment.
• Leads and inspires a high-performing team, fostering a culture of collaboration, accountability, and innovation.
• Provides coaching and feedback to support team members' growth and development.
• Identifies professional development opportunities to build marketing capabilities and leadership potential.

Requirements

• Bachelor's degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Eight or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and exceptional performance, OR ten or more years of relevant experience.
• Strong collaboration skills and cross-functional team leadership experience.
• Experience in marketing loyalty programs, lifecycle marketing, promotions, and/or partnership marketing (preferred).
• Expertise in managing end-to-end marketing campaign development.

Nice to Have

• Prior experience in marketing loyalty programs, lifecycle marketing, promotions, and/or partnership marketing.

Qualifications

• Educational background in Business Administration, Marketing, Hospitality Management, or related field.

Benefits & Perks

• Coverage for medical, dental, vision, and health care flexible spending accounts.
• Dependent care flexible spending account, life insurance, disability insurance, accident insurance.
• Adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan.
• Discounts at Marriott properties, commuter benefits, employee assistance plan, childcare discounts.