Director, Marketing CRM

About the Role

Key Responsibilities

• Lead CRM strategy, testing and initiatives to drive incremental revenue.
• Manage agency integration and personalization efforts, acting as central director for global operation.
• Partner with cross functional teams (i.e., Marketing, Finance, IT, Digital, Creative Services and Customer Experience) to align integration of objectives and ensure marketing strategies and promotions are optimized.
• Develop strategies for the CRM to execute against business goals and drive performance to the website.
• Lead strategy to test messaging and content across customer loyalty, acquisition, retention, personalization and promotion.
• Design, launch, and optimize multi-channel CRM campaigns (email, SMS, push, etc.).
• Use A/B testing and performance metrics to refine messaging and timing.
• Manage CRM tools and platforms (e.g., Salesforce, Movable Ink, Wunderkind, etc.).
• Ensure consistency of brand identity across all communications.
• Build and improve day-to-day processes and systems to drive global synergy across teams.
• Monitor and report on key CRM metrics (open rates, CTR, conversion, etc.) to inform strategy.
• Oversee CRM platform performance, integrations, and enhancements.
• Ensure tools and systems support automation, scalability, and compliance (e.g., GDPR, CAN-SPAM).
• Develop and implement CRM roadmaps aligned with business goals.
• Ensure timely and effective execution of campaigns across all CRM channels (email, SMS, push, etc.).
• Improve retention and reduce churn through targeted lifecycle strategies.

Requirements

• 8-10 years' experience in digital marketing.
• Undergraduate degree in marketing, business, communications, or related/relevant field.
• Expert proficiency in lifecycle marketing.
• Ability to collaborate with internal and external stakeholders across multiple functions and locations.
• Ability to influence and motivate teams.
• Flexible and adaptable; ability to work effectively in ambiguous situations.
• Excellent verbal and written communication skills.
• Results driven, with decision-making and problem-solving abilities.
• Strong organizational, time management, delegation, and prioritization skills.
• Courageous leadership and accountability.

Nice to Have

• Experience with CRM tools and platforms such as Salesforce, Movable Ink, Wunderkind.
• Experience leading global CRM initiatives.
• Knowledge of GDPR, CAN-SPAM compliance.

Qualifications

• Educational background includes an undergraduate degree in marketing, business, communications, or a related field.

Benefits & Perks

• Up to 40% off the base rate of any standard Hertz Rental.
• Paid Time Off.
• Medical, Dental & Vision plan options.
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees & family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more.