Customer Marketing Associate

About the Role

Key Responsibilities

• Work with the Customer Marketing Director & Marketing Manager on setting the direction and execution of key Early Life CRM programs, using data driven insights and a strong understanding of business priorities
• Collaborate with stakeholders on strategic planning, development, and implementation of marketing initiatives for New Ventures to elevate brand visibility and drive customer engagement
• Lead and work in partnership with Operations to implement the conversion of key CRM campaigns across email, mobile and onsite channels
• Identify and implement solutions to scale and drive efficiencies via automations
• Partner with the Customer Marketing Manager to drive the Early Life test & learn strategy across multiple products
• Work with Product Marketing and Creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our various customers
• Provide in-depth reporting to stakeholders and leaders, highlighting results, growth areas, actionable insights, and opportunities to enhance strategies and effectiveness
• Accurately track promotion costs into budgeting tools and monitor expenditure trends
• Identify and implement innovative marketing strategies and tactics that increase customer engagement, improve conversion and optimize marketing efforts
• Become a marketing systems expert, cultivating extensive knowledge of marketing tools to streamline operational efficiency and improve platform performance to enable marketing capabilities and communications
• Collaborate and share best practices across the Marketing organization and CRM teams
• Continually support team members with a one-team mentality and provide on-call coverage as required

Requirements

• Minimum of 3 years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
• Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
• Strong marketing mindset to launch promotional initiatives delivering on customer excellence and contribute to overarching business strategies
• Deep understanding of marketing platforms, Email Service Providers (preferably Braze and Movable Ink), and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
• Exceptional verbal and written communication to collaborate with stakeholders and leaders
• Comfort with data and insights to measure performance and track budgets
• Ability to set and meet expectations for both internal and external partners
• Has a positive attitude and loves being a team player
• Bachelor's degree required
• Familiarity with Adobe design tools like Photoshop is a plus
• Avid interest in I-gaming, with a good understanding of FanDuel or similar competitive products
• Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus

Nice to Have

• Familiarity with Adobe design tools like Photoshop
• Avid interest in I-gaming, with a good understanding of FanDuel or similar products
• Knowledge of sports, casinos, and/or experience working within a heavily regulated industry

Qualifications

• Bachelor's degree

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities based on performance
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Additional benefits detailed in FanDuel Total Rewards
• Role-specific benefits include medical, vision, dental insurance; life and disability insurance; 401(k) matching; paid personal time off; 14 paid holidays; paid sick time