Customer Marketing Associate

About the Role

Key Responsibilities

• Identify key customers for engagement through analysis of company data and outreach to internal stakeholders to assess potential for marketing activities.
• Oversee the production of customer success stories, coordinating outreach and managing approvals, production, and promotional activity.
• Create programs to encourage customer engagement on review sites like Gartner Peer Insights, G2, and TrustRadius.
• Track customer participation in reference activities such as customer stories, webinars, analyst calls, and other promotional opportunities.
• Build scalable processes to enhance the customer success story program and improve workflows.
• Train the sales team on tools that help nominate and request references to accelerate deals.
• Write short content to help colleagues share customer stories effectively across multiple channels, including coordinating the quarterly customer newsletter.
• Ensure customer stories are promoted across campaigns and that promotional plans are in place for recognitions/awards earned from third-party review sites.
• Manage the editorial calendar for in-product notifications and ensure content is engaging to the audience.
• Facilitate customer participation in virtual and in-person events by identifying and preparing speakers to showcase their success.
• Assist with the production of monthly customer webinars, ensuring invitations and promotions are executed, speakers are prepared, and attendees are enrolled in nurture programs.
• Assist with projects related to major events including user conferences and customer advisory board meetings.
• Set KPIs to measure engagement with customer stories and impact on deal progression.
• Measure performance of key outbound customer communications and recommend improvements.

Requirements

• 3+ years in marketing in a B2B technology company.
• Experience with customer marketing, customer advocacy, or reference programs is a plus.
• Exceptional communication and interpersonal skills; confident in building strong relationships with customers and internal stakeholders.
• Strong storytelling skills and an understanding of how to translate customer outcomes into compelling marketing content.
• Able to analyze data and use insights to make recommendations that improve outcomes.
• Attention to detail and capable of working both independently and collaboratively.
• Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo, ReferenceEdge, Gainsight or similar products) is a plus.
• Willingness to travel 10% of the time to support customer engagement at company and third-party events.

Nice to Have

• Experience with customer marketing, customer advocacy, or reference programs.