Customer Marketing Lead (NPI)

About the Role

Key Responsibilities

• Oversee the launch of new product introductions (NPIs) to enable incremental revenue and future growth.
• Collaborate with offering teams on multi-region and top priority NPIs, ensuring customer marketing deliverables align with launch frameworks.
• Work with regional customer marketing teams to develop strategy recommendations, demand generation assets, and enablement for campaign execution to meet NPI AOP goals.
• Serve as the point-of-contact for process alignment, information sharing, and execution needs with Global Offering Management Excellence.
• Drive the development of NPI battlecards and videos to enhance sales readiness, and coordinate with the commercial team for training and enablement.
• Facilitate NPI readiness reviews, especially for top 30 NPIs, ensuring adherence to guidelines and driving corrective actions.
• Collaborate with marketing operations for NPI reporting, dashboard tracking, and increasing visibility into marketing contributions to the AOP.
• Support the cultural transformation of BA marketing into a data-driven, problem-solving organization focused on better business outcomes.
• Build and refine marketing playbooks to define best practices, improve knowledge retention, and accelerate execution.
• Maintain expertise on personas, industry trends, market segmentation, and competitive intelligence to ensure marketing practices are current.
• Manage, coach, evaluate, and develop team members, fostering a culture of accountability, continuous improvement, and high performance.
• Introduce new ideas to enhance brand awareness, digital excellence, revenue generation, and demonstrate marketing value to stakeholders.

Requirements

• Minimum of 6+ years of experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to build relationships and convey ideas effectively.
• Ability to guide and inspire a team, fostering collaboration and high performance.
• Experience with marketing automation tools and CRM systems.
• Strong problem-solving skills and creative thinking abilities.
• Results-oriented mindset focused on achieving measurable outcomes and exceeding targets.
• Passion for marketing and staying current with industry trends.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field.
• Master's degree in Marketing or Business Administration (preferred).
• Experience working in a fast-paced environment.
• Ability to adapt to new technologies and industry advancements.
• Customer-centric mindset.
• Innovative and creative thinking.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• Master's degree in Marketing or Business Administration (preferred).