Customer Marketing Manager, Racing

About the Role

Key Responsibilities

• Own and oversee the lifecycle of all Racing retention campaigns, working closely with commercial, analytics, marketing technology, operations, and creative stakeholders, from ideation to execution to evaluation
• Work with a team of Customer Marketing professionals in optimizing retention programs, exploring opportunities to ideate, test and implement innovative customer programs
• Build and manage a monthly marketing plan to achieve key business objectives
• Leverage customer data to analyze and validate campaign strategy and develop insights to enhance new customer lifecycle journeys that drive key business results
• Drive a test & learn approach: create and manage the testing plans and framework, and ensure results are documented, shared and implemented
• Advise on new customer acquisition offer execution, analysis and iteration
• Develop extensive knowledge of data architecture and understand its impact on customer segmentation and marketing enablement
• Drive forward a personalized, real-time automation strategy, communicating with users at the right time using relevant data points and channels
• Partner with key stakeholders to collaborate on campaigns, create meaningful customer experiences, and maintain a continuous feedback loop
• Serve as a subject-matter expert and key decision maker, advising on marketing best practices including promotional and channel strategy for multiple products
• Continuously seek opportunities to enhance communications and promotional strategies within the customer journey

Requirements

• Minimum 5 years experience in marketing, commercial or strategy roles
• Strong understanding of marketing and commercial metrics
• Strong design thinking skills and effective project management
• Highly organized with attention to detail and ability to prioritize multiple projects
• Results-oriented and metrics driven, with the ability to measure performance
• Strong analytical approach to decision making with experience delivering business outcomes
• Collaborative team player, proactive thinker, and pragmatic problem-solver
• Ability to thrive in a fast-paced environment and adapt quickly
• Strong oral and written communication skills

Nice to Have

• Enthusiasm or experience in technology, sports, or gaming categories

Qualifications

• Educational background is not explicitly specified, but at least 5 years of relevant experience is required

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities based on performance
• 401k with up to a 5% match
• Commuter benefits, pet insurance, and more
• Additional benefits available via FanDuel Total Rewards