Strategist
Vml
Job Description
About the Role
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The role of CRM Strategist involves playing a crucial part in audience research, brief development, and executing high-volume campaigns across SMS, email, and push notifications, with a focus on shaping brands through CRM strategies.
Key Responsibilities
- Lead the development of creative briefs, translating CRM strategies into creative executions.
- Conduct in-depth market research and competitive analysis to identify opportunities and challenges.
- Analyze consumer behavior, market trends, and industry data to inform strategic recommendations.
- Develop and present compelling presentations and proposals to clients, effectively communicating strategic insights and recommendations.
- Identify growth opportunities to improve the customer journey across all touchpoints.
- Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.
- Monitor and evaluate campaign performance, providing data-driven insights and recommendations for optimization.
- Stay up to date on the latest industry trends and innovations within marketing.
Requirements
- 3+ years in brand strategy/planning, marketing consulting or advertising in fast-paced, complex environments.
- Experience across agency/client-side strategy roles or hybrid account management/strategy responsibilities.
- Strong analytical skills and the ability to interpret complex data.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- A growth mindset, problem-solving orientation, and curiosity to learn.
- Previous experience in the telecommunications (Telco) industry is a plus.
- Experience with automation, machine learning, and/or AI tools is a plus.
Nice to Have
- Experience with automation, machine learning, and/or AI tools.
Qualifications
- Educational background or formal qualifications are not explicitly specified but implied to include relevant experience in strategy or marketing roles.
Benefits & Perks
- Full spectrum of group health coverage options (medical, dental, vision).
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
- Variety of paid time off offerings supporting work-life balance and wellness.
- Growth-oriented opportunities with training and development through VML and WPP.
Working at Vml
We champion a culture of people that do extraordinary work. We aim to embody behaviors that build an inclusive community, fostering positivity and active listening, while empowering creative bravery. Our culture emphasizes collaboration, growth, and respect, with a focus on diversity and belonging.
Job Details
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About Vml
Website
vml.com
Location
Seattle, WA
Industry
Marketing Consulting Services
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