Customer Marketing Program Manager

About the Role

Key Responsibilities

• Serve as the day-to-day liaison for Analyst Relations (AR) requests, coordinating responses to RFIs, Magic Quadrants, Waves, and similar evaluations.
• Partner with AR and Product teams to source customer evidence, prepare submission materials, and ensure deadlines are met.
• Track and report on analyst interactions and feedback loops, helping shape perception and positioning.
• Own strategy and execution for customer review platforms (e.g., Gartner Peer Insights, G2, TrustRadius).
• Drive review generation campaigns in partnership with customer success and field marketing.
• Analyze and report on review performance, sentiment trends, and competitive positioning.
• Support the growth and maintenance of the partner reference program, coordinating nominations, approvals, and enablement materials.
• Act as a central point of contact for partner-facing teams seeking joint success stories.
• Track partner engagement metrics and surface new opportunities for co-marketing.
• Manage the customer marketing team’s budget tracker, including PO creation, invoice processing, and monthly reconciliation with Finance.
• Ensure accurate coding, forecasting, and spend management.
• Identify process improvement opportunities to streamline operations and increase efficiency.

Requirements

• 5+ years of experience in customer marketing.
• Experience working cross-functionally in matrixed organizations, especially with AR, partner teams, and finance.
• Strong project management and organizational skills; proven ability to manage multiple programs simultaneously.
• Familiarity with peer review platforms and analyst relations processes is a plus.
• Comfortable working with budget tracking tools and PO systems.
• Excellent verbal and written communication skills; ability to translate complex information into clear, actionable plans.
• A collaborative, roll-up-your-sleeves mindset with a passion for customer stories and operational excellence.

Nice to Have

• Familiarity with advocacy and reference platforms (e.g., TechValidate, ReferenceEdge, Influitive).
• Experience supporting global teams or international programs.
• Experience in a B2B tech or enterprise IT environment.

Qualifications

• Educational background not explicitly specified in the description.

Benefits & Perks

• Competitive annual base salary range of $118,000 - $178,000, potentially including incentive pay and/or equity.
• Flexible time off and wellness resources.
• Company-sponsored team events.
• In-office environment in Raleigh, North Carolina, in compliance with company policies.