Synovus logo

Data Analyst

Synovus

Columbus, GA
Full Time
Mid Level
49k-76k
23 days ago

Job Description

About the Role

The Data Analyst at Synovus is responsible for providing customer analytics and performance reporting that drive business priorities across Marketing, Brand Experience, Consumer, Community, and Wholesale Banking lines of business. The role involves designing and maintaining customer and segment scorecards, dashboards, and reports to offer visibility into the customer base, developing behavioral analyses to answer critical business questions, and supporting strategies to drive revenue, improve customer experience, and reduce costs. The analyst partners with internal technology resources and third-party data providers to ensure data accuracy and actionable insights.

Key Responsibilities

  • Performs data mining and customer analysis to support business decisions.
  • Researches, compiles, and performs complex analysis on customer, account, transactional, and behavioral data using tools such as SQL Assistant, Databricks, Power BI, Salesforce Data Cloud, etc.
  • Creates engaging presentations to communicate results to management and executive audiences.
  • Builds effective business partnerships with all levels of team members and serves as a liaison between business units, technology teams, finance, and support teams.
  • Tracks down programs, data sources, and crafts queries to power analysis and modeling projects.
  • Designs and develops data visualization solutions according to business requirements.
  • May train, coach, or direct lower-level analysts.
  • Ensures data accuracy and integrity by maintaining necessary processes, controls, and procedures.
  • May perform regression, risk, and driver analyses to answer business questions.
  • Works with data scientists to develop complex audience sampling and predictive models.
  • Defines issues and information needs with business partners and translates them into technical requirements or surveys.
  • Maps customer experience issues into current and future state journey maps to support process and product improvements.
  • Adheres to policies, procedures, laws, regulations, and risk limits, raising concerns as needed.

Requirements

  • Bachelor's degree in Analytics, Statistics, Mathematics, Economics, Finance, Computer Science, or a related quantitative discipline, or an equivalent combination of education and experience.
  • 4-5 years of hands-on experience in data wrangling, reporting, analytics, data programming, or related technical fields in consumer data and marketing databases.
  • Knowledge of industry-standard business practices, products, and services.
  • Proficiency with MS Word, MS Excel, MS PowerPoint.
  • Technical skills using tools such as SQL Assistant, SAS, R, Python, Databricks, PowerBI, Salesforce, etc.
  • Ability to work with fluid priorities and tight deadlines.
  • Exceptional analytical, problem-solving, and conceptual skills with high attention to detail.
  • Strong communication skills, both verbal and written, with the ability to present complex data clearly.
  • Demonstrated data management skills in large and complex database environments.

Nice to Have

  • Experience in the financial services industry.
  • Knowledge of regression, driver analysis, and complex data modeling principles.
  • Experience with cloud-based marketing campaign management systems, performance analytics, and attribution analysis.
Apply Now

Job Details

Posted AtJul 10, 2025
Job CategoryData Analytics
Salary49k-76k
Job TypeFull Time
ExperienceMid Level

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Synovus

Website

synovus.com

Location

Columbus, GA

Industry

Commercial Banking

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches