Data Driven Marketing Analyst 1 - Performance Optimization

Deluxe

New York, NY

Full Time

Entry Level

89k-89k

4 days ago

Job Description

About the Role

FMCG Direct, a full-service data, analytics, and marketing services agency of Deluxe Corporation, is seeking a Data Driven Marketing Analyst 1 - Performance Optimization. The role involves delivering reporting and analytics to communicate the results of data-driven marketing campaigns, building engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders. Deluxe Corporation is a trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions, with a focus on helping clients gain a competitive edge and grow market share.

Key Responsibilities

Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Requirements

Bachelor's Degree
Successfully completed coursework in statistics, math, economics, or related quantitative field
Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
Experience in professional or coursework using Microsoft Office product suite with advanced skills in Excel and PowerPoint
Experience of 1 year in analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.
Must be 18 years of age or older

Nice to Have

Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
Exceptional attention to detail and accuracy
Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
Experience in professional or coursework with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Qualifications

Bachelor's Degree
Completed coursework in statistics, math, economics, or related quantitative field

Benefits & Perks

Healthcare (Medical, Dental, Vision)
Paid Time Off, Volunteer Time Off, and Holidays
Employer-Matched Retirement Plan
Employee Stock Purchase Plan
Short-Term and Long-Term Disability
Infertility Treatment, Adoption and Surrogacy Assistance
Tuition Reimbursement

Working at Deluxe

Deluxe Corporation is committed to equal employment opportunity and fostering an inclusive environment. They value employee wellbeing through a comprehensive benefits package that supports physical, financial, and emotional health, considering employees' whole selves to help them thrive both in and outside of work.

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