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Data Scientist, Growth Marketing

Whatnot

San Francisco, CA
Full Time
Senior
205k-240k
28 days ago

Job Description

About the Role

The Data Scientist, Growth Marketing at Whatnot is an analytical powerhouse responsible for driving marketing initiatives through data exploration, modeling, and strategic insights. This role involves working closely with marketing, product, and engineering teams to optimize marketing performance, personalize user engagement, and measure ROI at scale. The company, Whatnot, is the largest livestream shopping platform in North America and Europe, redefining e-commerce by blending community, shopping, and entertainment into a unique marketplace. With hubs across the US, UK, Ireland, Poland, and Germany, Whatnot offers a diverse range of products from fashion and electronics to rare collectibles, fostering innovation and passion-driven commerce.

Key Responsibilities

  • Design, analyze, and interpret experiments to optimize marketing performance across channels such as paid media, lifecycle marketing, and influencer partnerships.
  • Build and maintain attribution models to understand customer journeys and channel impact.
  • Develop forecasting and optimization tools to allocate budget efficiently and predict campaign performance.
  • Partner with marketing, product, and engineering teams to create data-driven strategies for audience segmentation and personalized messaging.
  • Establish scalable measurement frameworks for new marketing channels and campaigns.
  • Present actionable insights and recommendations to executive leadership in a clear, compelling narrative.

Requirements

  • 4+ years of experience in data science, analytics, or applied statistics, ideally in a marketing, growth, or advertising context.
  • Advanced proficiency in SQL and Python (or R) for data manipulation, modeling, and analysis.
  • Experience with marketing measurement techniques such as MMM, incrementality testing, and causal inference.
  • Strong understanding of digital marketing ecosystems, including paid social, search, display, email, and affiliate channels.
  • Proven ability to design and analyze A/B and multivariate experiments.
  • Excellent communication skills, with the ability to translate complex analyses into clear, business-focused recommendations.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics, Engineering) or equivalent experience.

Nice to Have

  • Experience with multivariate testing and experimental design.
  • Knowledge of marketing attribution modeling and customer journey analysis.
  • Familiarity with analytics tools and frameworks relevant to digital marketing.

Qualifications

  • Bachelor's or Master's degree in a quantitative field such as Statistics, Economics, Computer Science, Mathematics, or Engineering.
  • 4+ years of relevant experience in data science, analytics, or applied statistics.

Benefits & Perks

  • Flexible Time off Policy and Company-wide Holidays (including spring and winter break).
  • Health Insurance options including Medical, Dental, and Vision.
  • Work From Home Support with home office setup allowance.
  • Monthly allowance for cell phone and internet.
  • Care benefits including monthly wellness allowance and annual childcare allowance.
  • Lifetime benefit for family planning, such as adoption or fertility expenses.
  • Retirement options including 401k with employer match (up to 4%) in the US and pension plans internationally.
  • Monthly allowance to dogfood the app.
  • Paid parental leave of 16 weeks plus one month gradual return to work.

Working at Whatnot

Whatnot values diversity and encourages a growth mindset, low ego, and high-impact drive. The company fosters an innovative environment where employees are expected to develop a deep understanding of the product and actively participate as users, promoting a culture of continuous learning, passion for commerce, and community building.

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Job Details

Posted AtAug 14, 2025
Job CategoryGrowth Marketing
Salary205k-240k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About Whatnot

Website

whatnot.com

Location

San Francisco, CA

Industry

Software Publishers

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