Data Strategist (Remote)

Acxiom

Montpelier, VT

Full Time

Senior

2 days ago

Job Description

About the Role

As a Data Strategist, you transform raw audience signals into clear, compelling narratives that steer marketing and product decisions. Leveraging advanced quantitative analyses and human-centered qualitative research, you pinpoint behaviors, surface growth opportunities, and craft data-backed recommendations that boost engagement, retention, and revenue. You'll partner with cross-functional teams—marketing, product, media, and analytics engineering—to turn complex datasets into actionable roadmaps that keep our brand ahead of shifting consumer trends. This role can be located almost anywhere in the U.S.

Key Responsibilities

Translate conceptual questions into data-driven analyses that deliver meaningful quantitative insights and recommendations.
Build compelling stories via executive memos, reports, or presentations that culminate in clear, action-oriented guidance.
Partner with sales, analytics, product, and client teams to shape, validate, and steer modeling efforts into cohesive, client-ready solutions.
Deliver data-driven guidance to clients, prospects, and internal teams with a client-success mindset, using clear, persuasive storytelling in every interaction.
Understand how individual work supports broader organizational objectives and market positioning.
Deepen expertise in Acxiom offerings, direct-marketing strategies, and industry dynamics.
Maintain a growth mindset by continually learning and sharing insights on emerging consumer and marketing trends in the audience and data strategy space.
Lead discovery sessions with clients to clarify objectives, identify data gaps, and define audience-segmentation frameworks.
Utilize audience and data analysis tools and products to support sales efforts, including product presentations, data & identity solution recommendations, and proposal creation tailored to client needs.
Craft level-appropriate narratives that pair quantitative insights with phased, ROI-backed recommendations.
Understand broader company strategies and how individual contributions align with organizational goals.
Proactively identify opportunities for improvement and innovation within sales support management.
Collaborate with product management on the development of new products and services.
Track emerging trends across channels, consumers, and competitors to contribute to thought leadership and internal/external playbooks.

Requirements

5+ years working with consumer data with a focus on marketing application and usage.
Knowledge of consumer data and identity landscape in the United States.
Experience in solutions-based sales support roles with a proven track record of success.
Understanding of direct marketing principles, digital media applications, and industry trends.
Excellent communication and presentation abilities.
Strategic mindset with strong analytical, problem-solving, and critical thinking skills.
Ability to work both solo and in team settings to achieve client and organizational goals.
Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges.
Strong working knowledge of Office365, AI tools, data visualization tools, and ability to learn proprietary audience development tools.
Experience in marketing-driven work such as audience design & segmentation, personalization, optimization, and measurement.
Ability to travel.

Nice to Have

Experience with data visualization tools.
Experience in developing audiences and segmentation strategies.
Familiarity with proprietary tools for audience development.

Qualifications

Not explicitly specified beyond the experience and knowledge requirements.

Benefits & Perks

Not explicitly specified in the description.

Working at Acxiom

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise—to our clients and to our associates—and define our company culture.

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