Database Marketer

About the Role

Key Responsibilities

• Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions
• Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers
• Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails
• Use segmentation and personalization to drive targeted messaging that increases engagement and bookings
• Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results
• Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance
• Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives
• Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns
• Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing

Requirements

• 4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals
• Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration
• Strong copywriting skills with the ability to craft engaging, brand-aligned messaging
• Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns
• Analytical mindset with the ability to translate data into strategic recommendations
• Proficient experience with Google Analytics
• Excellent project management, organizational, and communication skills
• Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment
• Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus
• Timeshare marketing experience preferred

Nice to Have

• Experience in hospitality, travel, or property rentals
• Knowledge of revenue management concepts and booking funnel dynamics
• Experience with lifecycle marketing strategies
• Experience with timeshare marketing

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Opportunity to work in a collaborative and innovative environment
• Impactful work that drives measurable business results
• Ownership of email channel strategy and implementation of new technologies
• Join a company that values excellence, collaboration, and guest experience