Database Marketing Manager

About the Role

Key Responsibilities

• Managing all elements of campaigns: segmentation, creative, proofing, internal and external communication, reporting, etc.
• Ensuring the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
• Monitoring database health and campaign-specific KPIs.
• Serving as the Marketing Subject Matter Expert for Customer Interaction Manager (CIM) and working knowledge of systems such as Aristocrat - Oasis 360, MGT - Promo Suite, and Enterprise Data Warehouse (EDW).
• Managing Direct Mail program Proformas and Postformas.
• Managing Teradata EDW and CIM business rules to support campaign strategy and execution, collaborating with Teradata Development team.
• Determining Direct Mail budgets (OPEX, CAPEX, Free Play) including forecasting, reconciling, and purchasing requisitions.
• Managing Assistant Database Manager, Database Analysts, or similar roles.
• Working closely with Digital Marketing Manager to coordinate and execute Email Campaigns as part of CIM campaigns.
• Developing and managing regularly scheduled reports.
• Carrying out managerial responsibilities in accordance with organizational policies and applicable laws.
• Coordinating with internal departments, external vendors, and agencies.
• Executing A/B testing plans set forth by the Director of Database Marketing.
• Assisting with establishing, updating, and ensuring compliance with departmental internal controls, policies, procedures, and regulations.
• Responding to guest inquiries through multiple inbound channels in a timely manner.

Requirements

• A 4-year degree in a related field such as Business Administration, Computer Science, Mathematics, Marketing, or Data Analytics.
• Minimum of three (3) years of experience in Database Marketing.
• Minimum of two (2) years in a managerial role overseeing people and processes.
• Experience in database structures and creating queries.
• SQL experience is a plus.
• Ability to comply with all state gaming regulations, which may include obtaining a license.
• Ability to stand for extended periods, reach for objects at short distances, sit for 60% of the time, occasionally lift up to 50 lbs, and use stairs and elevators.

Nice to Have

• Experience with SQL.

Benefits & Perks

• Comprehensive health coverage for full-time and part-time team members and their eligible dependents.
• Generous retirement savings options.
• Free uniforms.
• Free parking.
• Discounted meals.
• Service and attendance bonuses.
• Tuition reimbursement.
• Discounts on hotels, theme parks, travel, and more.