Marketing Operations & Intelligence Manager

About the Role

Key Responsibilities

• Own technical execution of campaign infrastructure, including build, QA, and deployment in Marketo and Salesforce for demand generation programs.
• Optimize lead routing, scoring, and SLAs across marketing funnel stages.
• Standardize campaign attribution modeling and performance reporting aligned to pipeline KPIs.
• Support self-service trial orchestration and lifecycle flow, partnering with Product to track trial signups, usage signals, and conversion metrics.
• Evaluate and evolve marketing tools (Marketo, Salesforce, 6sense, ZoomInfo, GA4, Power BI) to support AI-driven workflows, personalization, and real-time performance intelligence.
• Build executive dashboards and OKR tracking for the CMO, including campaign and channel ROI, platform adoption, and partner enablement.
• Support Board and executive reporting cycles, as well as weekly team reports.
• Partner with Product and Sales Ops to integrate Agentic AI capabilities into campaign flows and digital engagement.
• Automate manual tasks using AI-enabled tools for audience segmentation, persona scoring, and performance prediction.
• Identify and resolve friction points across campaign development, launch, and measurement.
• Create a campaign enablement playbook for demand, partner, and customer marketing teams, including documentation and templates.

Requirements

• A bachelor's degree in marketing, business, or a related field; MBA or other advanced degrees preferred.
• 3+ years of experience in marketing operations.
• Proven ability in using AI-enabled tools to automate tasks and build workflows.
• Proficiency in Salesforce CRM, marketing automation platforms (e.g., Marketo), data enrichment platforms (e.g., ZoomInfo), account-based marketing platforms (e.g., 6sense), website CMS tools (e.g., WordPress), and analytics tools (e.g., Google Analytics, Google Tag Manager, Power BI).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights; BI experience is a plus.
• Excellent communication and project management skills, with the ability to work effectively with cross-functional teams and external vendors.

Nice to Have

• Experience with BI tools and analytics.
• Experience with website CMS tools like WordPress.
• Experience working in a remote environment.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• MBA or other advanced degrees are preferred.

Benefits & Perks

• Salary range of $90,000 - $110,000 annually.
• Fully remote work environment with opportunities for in-person connections.
• Culture emphasizing ownership, purpose, technical growth, and impactful technology.
• Full-stack benefits to support employee well-being.