Marketing Operations Manager

About the Role

Key Responsibilities

• Executes channel strategy, manages daily operations, provides expert marketing guidance and support, and ensures AARP departments have access to email channel resources.
• Serves as a subject matter expert in marketing, regulatory compliance, performance management, and marketing operations.
• Monitors and enforces channel policies, governance, and change management, identifying areas for improvement.
• Develops and maintains SMS marketing plans to meet organizational goals, leveraging industry best practices.
• Creates and defines governance policies for email and SMS to align with channel policies and legal and regulatory compliance.
• Promotes and maintains positive working relationships to troubleshoot and resolve issues.
• Reviews incidents and manages communication with clients.
• Schedules and leads regular work sessions to discuss current topics, clarify or develop processes, conduct training, review incidents, and resolve issues.
• Inputs and updates commercial offer content and assets.
• Communicates provider onboards, sunsets, and changes.
• Reviews and performs quality control of commercial offer content for member benefit communications and/or research as requested.
• Provides recommendations for member benefit communications and supplies approved copy and appropriately sized images for providers.
• Manages a team of agency of record managers and provides oversight and support of their day-to-day work.
• Monitors, tracks, and manages contracts, including compliance, amendments, and updates as needed.
• Oversees alignment between agencies regarding process, documentation, contract issues, metrics, reporting, and client support.

Requirements

• 3+ years of experience in marketing operations or related field.
• Bachelor's degree in a relevant field.
• Experience in operations and budget management.
• Experience with procurement processes and systems.
• Exceptional attention to detail.
• Proficiency in MS Excel and PowerPoint.
• Effective verbal and written communication skills.
• Ability to work independently and exercise sound judgment.
• Regular and reliable job attendance.
• Ability to work effectively in an office/open office environment with moderate noise.
• Ability to work in a hybrid environment with remote work within the United States and its territories.

Nice to Have

• Bachelor's degree in economics, marketing, or a related business field.
• Experience in finance, operations, or marketing.
• Experience navigating and collaborating within matrixed organizational structures.

Qualifications

• Bachelor's degree in a relevant field or related experience.
• 3+ years of experience in marketing operations or related areas.

Benefits & Perks

• Competitive compensation package including a salary range of $99,000 - $110,000 annually.
• Paid holidays, vacation, sick leave, and paid time off.
• Health, dental, and vision insurance.
• 401(k) plan and 100% company-funded pension plan.
• Life insurance and parental leave.
• Tuition reimbursement.
• Performance-based and peer-based recognition.