Decision Science Analyst

Kobie Marketing

Hartford, CT

Full Time

Mid Level

10 days ago

Job Description

About the Role

Kobie Marketing is a leader in loyalty solutions, helping some of the world's most recognized brands build lasting emotional connections with their consumers. The company values passion, innovation, and a collaborative, growth-focused culture. It offers a flexible work environment with remote work options, work-life balance support, and a diverse suite of benefits focused on growth, development, and well-being. As a decision science analyst, you will find actionable insights in loyalty data to drive enterprise value and support client strategies.

Key Responsibilities

Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through clients' loyalty programs, collaborating with Strategy and Client Services teams.
Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
Provide actionable recommendations by drawing out key insights from complex data sources based on a thorough understanding of client strategy, success criteria, and program objectives.
Develop data visualizations and narratives that make data and analysis accessible to all levels and expertise of internal and external stakeholders.
Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support business objectives.
Proactively create learning agendas, test plans, and solutions to maximize KPIs such as incremental ROI and LTV.
Manage workflow, scope, and prioritization of client requests and company investments.

Requirements

2-4+ years of relevant customer analytics and/or marketing/CRM experience.
Familiarity with data exploration and data visualization tools like Tableau, PowerBI, or Sigma.
Experience with customer segmentation techniques such as RFM, cluster analysis, and regression modeling.
Solid project management skills and ability to juggle multiple projects.
Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science.
Python/SQL programming experience preferred.
Master's in Statistics, Economics, Applied Mathematics, or MBA preferred.
Proficiency in fundamental marketing and loyalty principles preferred.

Nice to Have

Master's in Statistics, Economics or Applied Mathematics, or MBA.
Python/SQL programming experience.

Qualifications

Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science.
2-4+ years of relevant customer analytics and/or marketing/CRM experience.

Benefits & Perks

Flexible Time Off to recharge when needed.
Nine Company-Wide Holidays.
A diverse suite of benefits prioritizing growth, development, and personal well-being.

Working at Kobie Marketing

Kobie is a values-led organization that celebrates diversity and fosters a workplace where teammates can bring their authentic selves. The company emphasizes passion, expertise, and a commitment to equity, diversity, and inclusion through various initiatives and committees. Kobie is recognized as a Top Workplace in the USA and a Top Remote Workplace, supporting a collaborative and innovative environment focused on growth and loyalty-driven success.

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