Demand Generation Associate

About the Role

Key Responsibilities

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.
• Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos.

Requirements

• 1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment.
• Bachelor's degree in marketing or related field.
• Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads), with strong grammar, attention to detail, and adaptability for different audiences.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.).
• Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns.
• Experience with SEO, organic website growth, and Paid Search preferred.
• Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance.
• Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing.
• Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging.
• Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams.
• Strong organizational skills to manage multiple campaigns simultaneously.
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive results.

Nice to Have

• Experience with SEO, organic website growth, and Paid Search.

Benefits & Perks

• Friendly, open, and casual work environment (ditch the suit & tie).
• Comprehensive, quality benefits package effective first of the month following your date of hire.
• Matching 401(k) retirement plan.
• Healthy work-life balance with flexible work arrangements and generous time off.
• Educational assistance available for all employees.
• Generous referral incentive program.
• Company social events.
• Philanthropic opportunities.