Director, Partner & Industry Marketing

Epsilon

Irving, TX

Full Time

Director

122k-204k

4 days ago

Job Description

About the Role

The Director, Partner & Industry Marketing at Epsilon is responsible for leading all aspects of the demand program, including marketing strategy from brand awareness to lead generation. The role involves building and scaling marketing channels across key audiences such as business partners and industry associations, working closely with sales, product marketing, and external organizations to drive awareness, pipeline, and revenue. The position requires strategic planning, execution, and measurement of marketing initiatives to strengthen Epsilon's market presence and partner relationships.

Key Responsibilities

Lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation.
Build and scale marketing channels across two key audiences: business partners and industry associations.
Develop joint marketing plans with strategic partners and design campaigns to drive awareness, pipeline, and revenue.
Work closely with sales, partner leads, and product marketing to drive partner pipeline and accelerate joint go-to-market efforts.
Set goals and manage engagement calendars for industry association participation and memberships.
Increase Epsilon's visibility and awareness in the market through targeted marketing programs.
Coordinate internal and external participation, measuring the value of engagement efforts.
Build internal communication channels for sales education, training, and enablement.
Measure program success through critical metrics and business outcomes.
Optimize execution and value of marketing investments and programs.
Identify scalable opportunities and inform budgeting decisions through insights and analysis.

Requirements

8-10+ years of B2B marketing experience working with third-party partners and organizations.
Proven success in developing and executing partner and industry association strategies tied to business outcomes.
Ability to translate complex and technical messages into effective marketing communications.
Deep understanding of demand generation, digital marketing, and brand awareness strategies.
Strong analytical and critical thinking skills with the ability to respond to results and feedback.
Ability to lead cross-functional teams with organization and accountability.
Bachelor's Degree from a 4-year college or university, ideally in marketing.
Experience at a marketing/advertising technology, agency, or technology company is a plus.
Self-starter with the ability to drive strategy and execute tactically.
Ability to manage multiple workstreams simultaneously.

Nice to Have

Experience at a marketing/advertising technology, marketing/advertising agency or technology company.
Experience with complex technical messaging and demand generation strategies.

Qualifications

Bachelor's Degree from a 4-year college or university or equivalent experience.

Benefits & Perks

Flexible time off (FTO) and 15 paid holidays.
Paid sick time.
Parental and new child leave, childcare & elder care assistance, adoption assistance.
Comprehensive health coverage.
401(k) retirement plan.
Tuition assistance.
Commuter benefits.
Professional development opportunities.
Employee recognition programs.
Charitable donation matching.
Health coaching and counseling.

Working at Epsilon

Epsilon is a global data, technology, and services company that values integrity, collaboration, innovation, respect, and accountability. The company fosters a culture of transparency, connection, and belonging, emphasizing the importance of acting with integrity, working together to win, shaping the market with purpose, embracing diversity, and empowering employees to own and deliver on goals. Epsilon's values guide its efforts to create value for clients, employees, and consumers worldwide.

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