Director, Partner & Industry Marketing

Epsilon

Westminster, CO

Full Time

Director

122k-204k

4 days ago

Job Description

About the Role

The Director, Partner & Industry Marketing at Epsilon will lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation. The role involves building and scaling marketing channels across key audiences such as business partners and industry associations, working closely with sales, product marketing, and external organizations to drive awareness, pipeline, and revenue. The position emphasizes strategic planning, execution, measurement, and optimization of marketing efforts to strengthen Epsilon's market presence and partner relationships.

Key Responsibilities

Lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation.
Build and scale marketing channels across two key audiences: business partners and industry associations.
Develop joint marketing plans with strategic partners and integrate campaigns into demand generation activities such as digital marketing, events, webinars, ABM, and content syndication.
Work closely with sales, partner leads, and product marketing to drive partner pipeline and accelerate joint go-to-market efforts.
Set goals and manage engagement calendars for industry association participation and memberships to strengthen relationships.
Create marketing programs to increase Epsilon's visibility and awareness in target markets.
Coordinate internal and external participation, measuring the value of engagement efforts.
Build internal communication channels for sales education, training, and enablement.
Own key metrics and business outcomes related to marketing programs.
Optimize execution and investment value, drive standardization, and uncover scalable opportunities through insights.

Requirements

8-10+ years of B2B marketing experience working with third-party partners and organizations.
Proven success in developing and executing partner and industry association strategies aligned with business outcomes.
Ability to translate complex and technical messages into effective marketing content.
Deep understanding of demand generation, digital marketing, and brand awareness strategies.
Strong analytical and critical thinking skills with the ability to respond to results and feedback.
Ability to lead cross-functional teams with organized and accountable follow-through.
Bachelor's Degree from a 4-year college or university, or equivalent experience.
Experience at a marketing/advertising technology, agency, or technology company is preferred.
Self-starter with the ability to drive strategy and execute tactically.
Ability to manage multiple workstreams simultaneously.

Nice to Have

Experience at a marketing/advertising technology, marketing/advertising agency or technology company.
Bachelor's Degree with an ideal focus in marketing.

Qualifications

8 years of relevant experience in B2B marketing.
Bachelor's degree or equivalent experience.

Benefits & Perks

Flexible time off (FTO) and 15 paid holidays.
Paid sick time.
Parental and new child leave, childcare & elder care assistance, adoption assistance.
Comprehensive health coverage.
401(k) plan.
Tuition assistance.
Commuter benefits.
Professional development opportunities.
Employee recognition programs.
Charitable donation matching.
Health coaching and counseling.

Working at Epsilon

Epsilon is a global data, technology, and services company that values integrity, collaboration, innovation, respect, and accountability. The company emphasizes transparency, teamwork, purposeful innovation, embracing diversity, and empowering employees to own and deliver on goals. Epsilon fosters a culture of connection and belonging, guided by core values that create value for clients, employees, and consumers.

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