Director, Partner & Industry Marketing

Epsilon

Chicago, IL

Full Time

Director

122k-204k

4 days ago

Job Description

About the Role

The Director, Partner & Industry Marketing at Epsilon is responsible for leading all aspects of the demand program, including marketing strategy from brand awareness to lead generation. The role involves building and scaling marketing channels across key audiences such as business partners and industry associations, driving awareness, pipeline, and revenue through various campaigns and engagement strategies. The position requires close collaboration with sales, product marketing, and external partners to strengthen market presence and achieve business goals.

Key Responsibilities

Lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation.
Build and scale marketing channels across two key audiences: business partners and industry associations.
Develop joint marketing plans with strategic partners and design campaigns to drive awareness, pipeline, and revenue.
Work closely with sales, partner leads, and product marketing to drive partner pipeline and accelerate joint go-to-market efforts.
Set goals and manage engagement calendars for industry association participation and memberships.
Increase Epsilon's visibility and awareness in the market by crafting targeted marketing programs for industry audiences.
Coordinate internal and external participation, measuring the value of engagement efforts.
Build internal communication channels for sales education, training, and enablement.
Measure program success through critical metrics and business outcomes.
Optimize execution and investment value, drive standardization, and uncover scalable opportunities.

Requirements

8-10+ years of B2B marketing experience working with third-party partners and organizations.
Proven success in building and executing partner and industry association strategies aligned with business outcomes.
Ability to translate complex, technical messages into effective marketing content.
Strong understanding of demand generation, digital marketing, and brand awareness strategies.
Excellent analytical and critical thinking skills with the ability to respond to results and feedback.
Ability to lead cross-functional teams with organized and accountable follow-through.
Bachelor's Degree from a 4-year college or university, ideally in marketing.
Experience at a marketing/advertising technology, agency, or technology company is a plus.
Self-starter with the ability to drive strategy and execute tactically.
Ability to manage multiple workstreams simultaneously.

Nice to Have

Experience at a marketing/advertising technology, marketing/advertising agency or technology company.
Bachelor's Degree with an ideal focus in marketing.

Qualifications

8 years of relevant experience in B2B marketing.
Bachelor's degree or equivalent experience.

Benefits & Perks

Flexible time off (FTO) and 15 paid holidays.
Paid sick time.
Parental and new child leave, childcare & elder care assistance, adoption assistance.
Comprehensive health coverage.
401(k) plan.
Tuition assistance.
Commuter benefits.
Professional development opportunities.
Employee recognition programs.
Charitable donation matching.
Health coaching and counseling.

Working at Epsilon

Epsilon is a global data, technology, and services company that values integrity, collaboration, innovation, respect, and accountability. The company fosters a culture of transparency, connection, and belonging, emphasizing the importance of acting with integrity, working together to win, shaping the market with purpose, respecting all voices, and empowering employees with accountability. Epsilon is committed to creating value for clients, employees, and consumers, and promotes diversity, inclusion, and equal opportunity in its workplace.

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